Strategic Director of Global Communications and Brand Development

2 days ago

Karachi, Sindh, Pakistan beBeeMarketing Full time 20,000,000 - 25,000,000
Director of Strategic Communications and Brand Management

Key Responsibilities:

  • Develop and implement a comprehensive institutional branding and communications strategy that showcases our liberal arts mission and academic excellence.
  • Provide strategic communications counsel to senior leadership and the Board on messaging, positioning, and reputation management.
  • Ensure all communications reflect our values, educational philosophy, and civic mission.
  • Conduct benchmarking and research on local and international marketing trends to inform strategic planning.

Brand Stewardship & Institutional Positioning:

  • Cultivate and communicate Habib's distinct identity in liberal arts and sciences education in Pakistan.
  • Champion our unique pedagogical model and transdisciplinary approach.
  • Safeguard and promote the University brand through consistent messaging, visual identity, and tone.
  • Develop compelling brand narratives highlighting our Liberal Core Curriculum, transdisciplinary pedagogy, and international partnerships.

Media Relations & Issues Management:

  • Lead strategic media engagements nationally and internationally.

Admissions Marketing & Student Recruitment:

  • Partner with Admissions and Enrollment teams to design mission-aligned marketing campaigns attracting high-performing and diverse student cohorts.
  • Craft compelling narratives around HU's academic excellence, scholarship offerings, and student experience to drive applications and enrollment.

Internal Communications & Culture Building:

  • Establish a cohesive internal communications framework fostering engagement and alignment among faculty, staff, students, and governance bodies.

Team Leadership & Budget Oversight:

  • Build, mentor, and manage a high-performing team spanning creative services, digital media, PR, content, and events.

Required Job Specifications:

Key Qualifications & Experience:

  • Master's degree in Marketing, Communications, Business Administration, or a related field. A liberal arts or humanities background is highly desirable.
  • 15-20 years of progressive leadership in marketing/communications, preferably in higher education, mission-driven organizations, or high-impact institutions.
  • Demonstrated expertise in brand strategy, storytelling, digital marketing, media relations, and crisis communications.
  • Deep understanding of Pakistani media, education sector dynamics, and global academic reputation frameworks.

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