Mobile Acquisition Marketing Strategist

9 hours ago

Rawalpindi Cantonment, Pakistan beBeeAcquisition Full time 4,000,000 - 6,000,000

About this Role:

We are looking for an experienced professional to lead and optimize our performance marketing efforts across mobile apps and games.

Key Responsibilities:

  • Develop and execute user acquisition campaigns across various channels (Meta, Google, TikTok, Unity Ads, etc.)
  • Scale campaigns for both casual and core mobile games as well as utility/productivity apps
  • Analyze cohort data and key performance indicators like CPI, ROAS, LTV, retention, and CAC to drive informed decision-making
  • Collaborate with creative and product teams for testing and optimizing ad creatives
  • Conduct A/B tests on targeting, creatives, and bidding strategies
  • Maintain and report acquisition funnel metrics with actionable insights
  • Stay updated with trends in mobile growth marketing, UA platforms, and industry benchmarks

Requirements:

  • Bachelor's or Master's degree in Marketing, Computer Science, or related field
  • 2–5 years of hands-on experience in user acquisition for both mobile apps and games
  • Strong knowledge of MMPs (e.g., AppsFlyer, Adjust) and analytics tools (e.g., Firebase, Mixpanel)
  • Proven success with performance marketing (especially installs and post-install engagement)
  • Excellent analytical and budget management skills
  • Creative thinker with strong communication and leadership qualities

Preferred Skills:

  • Experience in scaling UA for both iOS and Android platforms
  • Exposure to influencer-driven and organic growth tactics

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