Digital Optimization Specialist

1 week ago


Lahore, Punjab, Pakistan beBee Careers Full time

The role of the SEO Manager is to support the Chief Marketing Officer in functions of marketing and app search optimization.

Effective strategies for search engine optimization will be developed and implemented.

Content, design, social media, pay-per-click (PPC) marketing, and other activities will be coordinated.

Offsite and onsite optimization projects will be managed, and performance will be reported on.

Main Responsibilities
  • Build a strong brand presence on the internet through effective SEO strategies.
  • Develop and execute successful SEO strategies that align with business goals.
  • Conduct keyword research to guide content creation.
  • Recommend technical SEO issues and fixes to improve website performance.
  • Optimize web content, landing pages, and paid search copy to enhance user experience.
  • Monitor competitor rankings and adjust SEO strategies accordingly.
  • Direct off-page optimization projects, including link building.
  • Analyze data and report on traffic, rankings, and other SEO metrics.
  • Collaborate with the social media team to optimize campaigns.
Requirements
  • Proven experience in SEO or SEM.
  • Knowledge of HTML/CSS.
  • Up-to-date knowledge of standard and current SEO practices.
  • Familiarity with relevant tools, such as Google Analytics and Firebase.
  • Analytical mindset with numerical aptitude.
  • Strong organizational and leadership skills.
  • Minimum 3 years of experience in field operations and service delivery.


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