Digital Acquisition Expert

1 week ago

Islamabad, Islamabad, Pakistan beBeeSpecialist Full time 2,500,000 - 3,500,000
Lead Generation Specialist Job Description

Makaan Solutions is a leading real estate development and marketing firm in Pakistan.

We specialize in innovative real estate ventures backed by data-driven marketing strategies. To expand our digital outreach and strengthen our customer acquisition pipeline, we are hiring a performance-focused Lead Generation Specialist.

  • This role will plan and manage lead generation campaigns across Google Ads (Search, Display, YouTube) and Facebook/Instagram Ads.
  • The specialist will optimize ad budgets to deliver maximum ROI and high-quality real estate leads.
  • They will monitor, analyze, and report on campaign performance metrics including CPL, CTR, conversion rate, and lead quality.
  • Key Responsibilities include running A/B testing on creatives, ad copies, landing pages, and targeting strategies.
  • Collaboration with design and content teams will be required to create compelling ad assets.
  • The specialist will use tools such as Google Tag Manager, Facebook Pixel, and CRM systems to track user behavior and lead sources.
  • Strong collaboration with the sales team will be essential to ensure lead follow-up and conversion tracking.
Required Qualifications:
  • A Bachelor's degree in Marketing, Business, or a related field is necessary.
  • Minimum 2 years of proven experience in real estate lead generation, specifically through Google Ads and Facebook Ads.
  • Strong command over audience segmentation, geo-targeting, retargeting, and conversion optimization.
  • Hands-on experience with Meta Ads Manager, Google Ads Dashboard, Google Analytics, and CRM tools is required.
  • Knowledge of real estate buyer behavior, especially in the Pakistani and/or overseas markets.
Benefits:
  • Competitive salary with performance-based incentives.
  • Growth opportunities within a fast-paced real estate marketing environment.
  • A creative and data-driven culture where your input directly impacts business success.
How to Apply:

Send your CV and a portfolio to the careers department at Makaan Solutions. The subject line should include 'Lead Generation Specialist'. The successful candidate will receive a response from the HR team regarding next steps in the recruitment process.

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