
Digital Insights Manager
5 hours ago
At the forefront of digital innovation, we're seeking a skilled Digital Insights Manager to join our team.
We're evolving at pace into a global multi-category business with a purpose to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition, we require individuals who are ready to embark on this transformative journey.
We have an exciting opportunity for a Digital Insights Manager in Pakistan.
Key Responsibilities:- Deliver continuous data-driven evaluations of the full consumer journey, seamlessly integrating insights from both digital and offline touchpoints.
- Bring to bear historical performance, consumer behavior, and competitive intelligence to distill sophisticated datasets into powerful actionable insights that inform strategic decisions.
- Shape campaign design by developing strong analytics frameworks that align critical metrics with overall business hypotheses and objectives.
- Cultivate cross-functional collaboration with Activation media and technical partners to safeguard data integrity and accessibility.
- Monitor and dissect brand and campaign performance using advanced tools such as Google Analytics Salesforce and SimilarWeb.
- Consolidate diverse digital analytics inputs spanning websites social platforms dashboards and surveys into coherent strategic recommendations for market execution.
- Conduct in-depth social listening trend forecasting and competitive landscape analyses to support proactive market positioning.
- Champion continuous improvement by exploring emerging data sources optimizing existing tools and spearheading automation initiatives for operational excellence.
- Strong background in digital analytics and data-driven decision making.
- Excellent problem-solving skills with the ability to think critically and creatively.
- Proven track record of delivering high-quality results under tight deadlines.
- Strong communication and collaboration skills with the ability to work effectively across teams.
- Familiarity with advanced analytics tools and technologies.
- A range of benefits including diverse health plans initiatives for work-life balance transportation support and a flexible holiday plan.
- Access to online learning platforms and personalized growth programs to nurture leadership skills.
- A transformative environment prioritising continuous improvement.
Join us on this exciting journey and discover the rewards of being part of a forward-thinking organisation.
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