Strategic Performance Manager

4 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
About the Role

This is a performance management position that involves driving initiatives to shape the direction of the organization in achieving its customer and revenue ambitions. The role requires identifying customer insights using behavioral and research data sets.

">Key Responsibilities
  • Take ownership of the High Value Cluster (HVC Base) and its growth by carefully analyzing all factors impacting it.
  • Monitor revenue, traffic, and subscriber trends and work with respective segments to identify potential ways to grow HVC base and reduce churn.
  • Conduct periodic and ad-hoc analysis to evaluate the impact of pricing moves, new variant launches, network interventions etc. on HVC base behavior.
  • Maintain the practice of independent analysis on HVC subscriber health trends to uncover behavioral patterns supporting future portfolio and investment decisions
  • Collect plans from the rest of the commercial organization and create a driver-based HVC subscriber forecast to guide the future planning.
  • Drive the monthly, quarterly, and annual target setting process to recommend targets for HVC base growth and churn reduction for the organization as well as cascaded targets for every portfolio owner and geographic segments.
  • Build a strategy for HVC base protection & ARPU growth ranging from new product launches, existing products revamp, service bundling and product uptake.
  • Take ownership of the High Value customer journey and ensure a seamless running of existing and new products with constant improvements to improve customer experience and engagement for the High value customer.
  • Maintain a close eye on HVC base and their behaviour by ensuring timely analysis and maintenance of reports and dashboards to gauge subscribers, churners, rejoiners, engagement and other KPIs.
  • Ensuring that the organization is presented with deeper insights, both on opportunities and assessment of past initiatives to drive data-driven decisions.
  • Interact with key stakeholders, involving Segments, Pricing, Business Intelligence, Technology, Sales and Product development to drive HVC agenda.
What You'll Do Every Day
  1. Go through the key statistics, looking at developed reports/dashboards and identifying areas of concern and opportunities.
  2. Identify areas which demand further analysis and present them to stakeholders in and across departments.
  3. Bring in insights beyond behavioural data and explore multiple dimensions such as usage, complimentary offer behaviour, geography, payment types, life cycle and so on.
  4. Convert opportunities into actionable initiatives and execute through product development.
  5. Make communication plans for the new initiatives.
  6. Take ownership of all product related changes involving entire value chain from CCD, Product Development to Brands
  7. Coordinate with Sales & Distribution and the Regional/Circle teams for keeping track of product uptake, quality of sale, voice engagement & penetration.

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