Strategic Brand Leader

2 days ago

Islamabad, Islamabad, Pakistan beBeeMarketing Full time $90,000 - $120,000

Job Title: Head of Marketing

Overview

The Head of Marketing will lead all marketing operations across our residential property portfolio and corporate brand.

Key Responsibilities:
  • Manage end-to-end marketing for all properties, including ILS listings, paid ads, social media, reviews, and lead tracking
  • Run and optimize ad campaigns across Google and Facebook with a strong focus on cost per lead (CPL) and return on investment (ROI)
  • Oversee and maintain property profiles on Zillow, Apartments.com, etc.
  • Design content calendars, promotions, and visuals to increase lead flow and engagement
  • Monitor and improve online reputation through review responses and resident engagement
  • Build and execute marketing for the company as a brand (B2B and recruiting)
  • Support market research and competitive surveys to guide pricing and ad targeting
  • Collaborate with leadership on growth strategy, portfolio expansion, and branding
  • Manage and optimize the company website, blog, and SEO content
  • Create marketing materials for ownership groups, investors, and recruiting campaigns
  • Lead a small marketing team (design, content, ad ops) and coordinate with U.S. leasing/ops
  • Build reporting dashboards to track CPL, conversion rates, and ad performance
  • Partner with leasing, finance, and compliance teams to align occupancy and revenue goals
Requirements:
  • 4–6 years in marketing (real estate, proptech, or B2C digital preferred)
  • Deep hands-on experience with Facebook/Google Ads, ILS listings, and SEO
  • Familiarity with Entrata, GA4, Meta Business Suite, and CRM tools
  • Strong content, branding, and ad optimization skills
  • Experience in leadership and cross-team collaboration
  • Excellent English communication and reporting skills

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