
External Relations Specialist
3 days ago
Lead the external communication and public relations agenda for Pakistan BU, driving reputation-building initiatives and stakeholder engagement.
Key Responsibilities:- Develop strategic external communications plans to enhance PepsiCo's brand reputation in Pakistan.
- Cultivate relationships with key government stakeholders, media outlets, and influencers.
- Draft and distribute press releases, op-eds, and thought leadership content.
- Manage media engagements for senior executives, including briefing documents and speeches.
- Lead storytelling campaigns across earned and owned media to build visibility of PepsiCo's business impact.
- Partner with the Sustainability team to amplify CSR initiatives through external channels.
- Monitor and analyze media coverage, providing regular reports to leadership.
- Handle crisis communication support and proactive media engagement to mitigate potential risks.
- Oversee social media strategy for Pakistan BU's external channels.
- Collaborate with Marketing, Legal, Government Affairs, and Bottling Partners to align messaging.
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