Manager Market Intelligence

ARE YOU READY TO RISE WITH PTCL GROUP

We are not just industry leaders; we are redefining excellence with ground breaking solutions. PTCL Group stands out in the technology industry with its commitment to high-end innovation and leading the way in delivering integrated ICT and Cellular Network services in Pakistan, all rooted in our journey of Culture Transformation & Change Management.

PTCL Group actively cultivates an inclusive & diverse culture that values and uplifts every individual, regardless of their gender, social background, religion, belief, or disability
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PTCL Group Vision & Values:

With a clear vision to become the largest technology player and the national champion driving the digital transformation of Pakistan, PTCL Group is guided by a set of our unified core values:

• Be Resilient
• Think Big
• Win Every Battle
• Value Success

IN THIS ROLE YOU WILL

Be responsible for providing actionable market insights that directly support sales strategies and business development efforts. The role involves gathering and analyzing data on customer needs, competitor activities, and industry trends to help the sales team identify new opportunities, improve customer engagement, and enhance overall performance. The position requires excellent research and analytical skills, strong collaboration with sales teams, and the ability to translate market data into practical sales strategies.

HOW CAN YOU EXPRESS YOUR TALENT

Market Research & Sales Intelligence:

• Conduct research on market trends, industry shifts, and competitive positioning to support the sales team's efforts.
• Analyze customer needs, behaviors, and preferences to provide insights that help tailor sales strategies.
• Identify potential sales opportunities and untapped markets through in-depth market analysis.

Sales Support & Competitor Analysis:

• Provide sales teams with detailed competitor analysis, focusing on product offerings, pricing strategies, and customer acquisition approaches.
• Maintain a competitive intelligence database that the sales team can leverage for account planning and strategy development.
• Collaborate with sales managers to develop tactics for countering competitor activities.

Customer Insights & Lead Generation:

• Analyze customer data to identify trends, sales opportunities, and churn risks.
• Work closely with the sales team to develop customer segmentation and targeted sales approaches.
• Assist in lead generation efforts by identifying key market segments and potential high-value customers.

Reporting & Dashboard Creation:

• Create and maintain dashboards and reports that provide sales teams with up-to-date information on market conditions, competitor moves, and customer needs.
• Present actionable insights to sales management to inform strategic sales decisions and forecasts.
• Support the development of sales proposals by providing data-driven market insights.

Collaboration with Sales Teams:

• Partner with sales managers, account executives, and business development teams to translate market intelligence into effective sales strategies.
• Provide regular briefings on market conditions and competitive dynamics to help sales teams adjust tactics in real-time.

Sales Forecasting & Trend Analysis:

• Utilize forecasting models to project sales performance based on market trends, competitor activities, and customer demands.
• Provide input to sales forecasting and target setting based on detailed market intelligence and historical data.

Qualifications & Experience:

• Education:
  Bachelor's degree in Business, Sales, Economics, or a related field.
• Experience:
  Experience in market research, sales intelligence, or data analysis, with a focus on supporting sales teams in the telecom or related industries.

Key Competencies & Skills:

• Proficiency in CRM systems, sales data analytics tools, and market research platforms.
• Advanced Excel skills and experience with visualization tools like Tableau or Power BI.
• Strong analytical skills with a focus on sales metrics and KPIs.

PTCL Group's family-centric policies, offering 6-month maternity and 30-day paternity leave, along with a hybrid work model, redefine the workplace for a balanced and fulfilling career.

#ExpressYourTalent #ReadyToRise #TayyarHo