Conversion Rate Optimization

1 week ago

Karachi, Sindh, Pakistan InvenTel Full time 600,000 - 1,200,000 per year

Job Title: Conversion Rate Optimization (CRO) Specialist

Location: Remote

Language: English

Working Days: Monday through Friday

Working Hours:

Eastern Standard Time (EST): 8:30 AM – 5:30 PM

About the Role:

We're looking for a data-driven and strategic CRO Specialist to optimize our websites, landing pages, and funnels for maximum conversions and revenue. You'll analyze user behavior, run A/B tests, and implement performance-focused strategies that drive measurable improvements across the customer journey.

Key Responsibilities:

  • Conduct audits of websites and funnels to identify friction points
  • Develop and execute A/B and multivariate tests to improve conversion rates
  • Analyze heatmaps, session recordings, and behavioral data to uncover insights
  • Optimize landing pages, checkout flows, and email/SMS funnels for performance
  • Collaborate with designers and developers to implement CRO recommendations
  • Monitor KPIs and generate reports with actionable insights
  • Stay up to date with CRO trends, tools, and best practices

Requirements:

  • Proven experience in CRO, UX/UI optimization, or digital marketing
  • Proficiency in tools like Google Analytics, Hotjar, Google Search Console, Microsoft Clarity, or similar
  • Strong analytical skills and ability to interpret user behavior data
  • Hands-on experience with A/B testing and landing page optimization
  • Knowledge of HTML, CSS, and JavaScript is a plus
  • Excellent communication and problem-solving skills

Job Type: Full-time

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