Growth Manager

1 week ago

Karachi, Sindh, Pakistan TheSkinFit Full time 1,200,000 - 3,600,000 per year

Role Description

This is a full-time on-site role for a Growth Manager based in Karachi. The Growth Manager will be responsible for driving sales growth, managing and executing projects, analyzing data to inform business decisions, and effectively communicating with various stakeholders. Day-to-day tasks include developing growth strategies, managing sales performance, collaborating with marketing teams, overseeing project timelines, and providing actionable insights through data analysis.

Key Responsibilities

  • Plan and deliver monthly promotions, including discounts across products, categories, and brands
  • Monitor website traffic, conversions, and funnel performance to identify opportunities for improvement
  • Develop data-backed promotional and pricing strategies to maximize sales and ROI
  • Take ownership of the whole customer experience, from first visit to checkout and beyond
  • Oversee seasonal and high-demand campaigns, ensuring smooth scaling during peak periods
  • Collaborate with developers to enhance site speed, responsiveness, and technical performance
  • Optimize user journeys to minimize bounce rates and reduce cart abandonment
  • Partner with CRM teams to implement retargeting strategies that recover lost customers
  • Work with SEO and Social Media teams to drive qualified traffic to landing and product pages
  • Conduct competitor benchmarking and coordinate with the Commercial team on pricing and supplier deals
  • Use tools such as Google Analytics, Hotjar, and Meta Ads Manager to measure and report campaign impact
  • Run A/B experiments to test pricing models, design changes, and campaign performance
  • Provide regular updates on KPIs, including traffic, bounce rate, conversion rate, and checkout success

What We're Looking For

  • 5+ years of experience in growth, digital campaigns, or eCommerce marketing
  • Strong knowledge of customer journeys, funnel optimization, and campaign planning
  • Skilled in analytics and tracking platforms like Google Analytics, Hotjar, and Meta Ads Manager
  • Comfortable working cross-functionally with CRM, SEO, social, commercial, and tech teams
  • Analytical, detail-oriented, and data-driven with strong execution skills
  • Passionate about driving conversions and improving the customer experience
  • Thrives in fast-paced, results-driven environments

KPIs for Success

  • Reach 8–10% conversion rates during peak campaigns and promotions
  • Consistently lower bounce rates and cart abandonment
  • Deliver strong ROI through strategic campaign planning and pricing tactics
  • Increase visibility and traffic for high-priority products and landing pages
  • Strengthen overall site performance and elevate customer experience

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