Associate Product Manager

8 hours ago

Lahore, Punjab, Pakistan PakWheels Full time 1,200,000 - 3,600,000 per year

is Pakistan's largest online automotive marketplace and community. With millions of monthly users, we simplify how people buy, sell, and research vehicles. As an Associate Product Manager, you will help transform data and customer insights into delightful product experiences that move key growth metrics for our marketplace and mobile apps.

Responsibilities:

  • Investigate user behaviour through Mixpanel, GA4, BigQuery, and ad‑channel data to spot drop‑offs and growth opportunities.
  • Conduct qualitative discovery user interviews, surveys, and competitor audits to turn ambiguous problems into clear product hypotheses.
  • Work closely with key stakeholders for relevant business verticals, translate requirements into concise PRDs, user stories, and acceptance criteria; own the backlog in Jira and facilitate sprint planning with engineering and design.
  • Create low‑fidelity wireframes or clickable prototypes in Figma or Miro, partner with UX/UI to refine flows, and validate solutions via quick usability or A/B tests.
  • Launch features with tight QA coordination, monitor activation, retention, and revenue KPIs, and present post‑launch learnings and next steps.
  • Work closely with SEO/SEM specialists, designers, and software engineers in an agile squad, learning the full product stack from discovery to delivery.

Qualifications:

  • Bachelor's degree in Computer Science or a related technical field or equivalent practical experience.
  • Up to one year of exposure to product analytics or data‑driven roles (internship, project, or first job).
  • Comfort with basic SQL and the ability to discuss APIs, events, and technical trade‑offs with engineers.
  •  Familiarity with product and collaboration tools such as Jira, Trello, Mixpanel, GA4, Figma, and Miro.
  • Strong analytical curiosity and the ability to turn data into actionable insight.
  • Clear, concise communication skills and the confidence to tailor messages for engineers, designers, and marketing stakeholders.
  • A bias for action, willingness to dive into messy problems, and a growth mindset that embraces quick testing and iteration.

Nice to Have

 Experience in marketplaces, growth hacking, SEO/SEM collaboration, or a passion for the automotive space.

What You'll Gain

  •  One‑on‑one mentorship from a senior PM and a personalised growth plan designed to move you to Product Manager within 18 months.
  • The chance to ship features that reach millions of users and meaningfully improve Pakistan's car‑buying ecosystem.
  •  Daily collaboration with a diverse team of SEO specialists, Domain experts, marketing gurus, designers, engineers, and data scientists.

was formed in 2003 and has become the largest community based automobile website in Pakistan with more than 350,000+ registered car and motorcycle enthusiasts. Around 30 Million pages are viewed on the site every month, with people searching classifieds, researching about brand new cars and motorcycles, discussing auto-related issues with other members, sharing information, pictures, videos, etc.

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