Digital Growth

About

We are looking for a highly driven Digital Growth & Strategy Manager to lead and scale our eCommerce presence in the USA and Canada. This role requires a strategic thinker who can also execute hands-on initiatives that deliver measurable business growth.

You will oversee SEO, UI/UX, design, and content teams, ensuring strategies are aligned with conversions, pricing optimisation, and performance-driven results. Additionally, you will play a key role in strengthening our Pakistan operations by supporting team restructuring, hiring, and performance alignment for current and upcoming projects.

Key Responsibilities

Digital Growth & Strategy

• Gain deep understanding of the company's product range and market relevance in the USA and Canada.
• Develop and implement digital strategies connecting marketing, product positioning, pricing, and revenue growth.
• Conduct market and competitor analysis to identify new opportunities.
• Lead SEO, UI/UX, and content teams with a conversion-driven focus.
• Recommend pricing and promotional strategies based on data insights and seasonal trends.
• Monitor KPIs and prepare performance reports focused on revenue, ROI, and growth.
• Collaborate with management and international teams to align marketing direction with business goals.
• Take full ownership of growth outcomes with a business-first mindset.

Team Leadership & Restructuring (Pakistan Operations)

• Lead on-boarding, evaluation, and alignment of team members transitioning from Talent Surge Management.
• Identify performance gaps and define clear KPIs tied directly to business outcomes.
• Participate in hiring for SEO, UI/UX, and other critical digital roles.
• Define team responsibilities, reporting structures, and performance expectations.
• Ensure all team efforts contribute directly to revenue, conversions, and business goals.
• Foster a culture of accountability, clarity, and high performance across all Pakistan-based projects.

Growth & Performance Mindset

• Understand how digital performance drives sales and profit growth.
• Lead multiple functions confidently, aligning them toward measurable outcomes.
• Use analytics, data insights, and testing to shape pricing, campaigns, and website strategies.
• Stay updated on eCommerce and B2B trends in North America.
• Focus on results, ensuring every initiative contributes to scalability and revenue.

Technical Skills & Tools

• Proficiency in GA4, Search Console, SEMrush, Ahrefs, and similar digital tools.
• Strong understanding of SEO, CRO, and analytics fundamentals.
• Experience with CMS platforms such as Magento, WordPress, or similar systems.
• Ability to interpret data and convert insights into strategic actions.
• Experience with A/B testing and performance measurement tools.

Performance Expectations

• Deliver measurable improvements in conversions, ROI, and overall business performance.
• Build and manage data-driven strategies supporting long-term growth.
• Maintain transparent reporting and consistent communication with management.
• Continuously optimize marketing efficiency and results.
• Treat each project's success as a personal commitment to company growth.

Requirements

• 5+ years of experience in digital marketing, growth management, or performance marketing.
• Proven experience managing eCommerce or B2B projects for USA/Canada markets.
• Strong analytical, strategic, and team leadership skills.
• Excellent communication and collaboration abilities.
• Bachelor's degree in Marketing, Business, or related field (MBA preferred).

Why Join Us

• Lead growth for multiple international eCommerce brands.
• Collaborate with teams across Canada, the USA, and India.
• Gain exposure to full-funnel growth strategy, analytics, and pricing optimization.
• Competitive salary with performance-based incentives.
• Clear pathway to grow into Head of Digital Growth based on results.

Job Type: Full-time

Work Location: Remote