Creative Head – Marketing

5 days ago

Islamabad, Islamabad, Pakistan esco - Electronic Security Company Full time 600,000 - 800,000 per year

Creative Head – Marketing & Training Content

About ESCO

Electronic Security Company (ESCO) partners with global leaders in security and communication systems, including Hikvision, ITC, and Bosch. We deliver advanced surveillance, access control, and integrated security solutions to commercial, industrial, and residential clients across Pakistan.

Role Overview

As ESCO's Creative Head, you'll bridge our technical expertise and our audience's needs. You will:

  • Collaborate closely with engineers and product specialists to master our latest solutions and industry trends.
  • Translate complex specifications into compelling narratives that highlight user benefits.
  • Lead the end-to-end production of high-impact marketing and training videos through third-party studios and in-house teams.
  • Drive brand engagement by crafting content that educates end users and stimulates demand for high-end security solutions.

Key Responsibilities

  • Partner with technical teams to deep-dive into product features, capabilities, and emerging technologies.
  • Develop content strategies and editorial calendars for marketing campaigns, website, social media, and training portals.
  • Write persuasive scripts, storyboards, and briefs that convert technical details into clear value propositions.
  • Source, vet, and manage relationships with production houses, motion-graphics studios, and freelance creatives.
  • Oversee video shoots, voiceover sessions, animations, and post-production to ensure brand consistency and technical accuracy.
  • Analyze content performance metrics (views, engagement, lead generation) and iterate based on data insights.

Qualifications & Skills

  • Bachelor's degree in Marketing, Communications, Film Production, or related field.
  • 5+ years' experience leading creative content production, with at least 2 years in a technology or security-focused company.
  • Strong scriptwriting and storytelling abilities, with a portfolio of marketing/training videos.
  • Hands-on experience managing end-to-end video production and post-production workflows.
  • Excellent project management skills and comfort working with cross-functional teams.
  • Analytical mindset to measure content impact and optimize for performance.
  • Exceptional communication skills in English and Urdu.

What We Offer

  • Competitive salary and performance-based incentives.
  • Opportunity to shape ESCO's brand narrative in a high-growth security market.
  • Collaborative culture with access to cutting-edge security technologies.
  • Professional development budget for courses, workshops, and industry conferences. Flexible work arrangements and paid time off.

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