Head of Brand Marketing

21 hours ago

Islamabad, Islamabad, Pakistan JAPAN ELECTRONICS Full time 4,500,000 - 9,000,000 per year

Head of Brand Marketing – Electronics

Location:
Head Office – Islamabad

Employment Type:
Full-Time | Senior Leadership

We are seeking a seasoned and visionary marketing leader to spearhead the brand strategy of our electronics division. This role carries the mandate of defining and amplifying the brand's identity, crafting compelling narratives, and ensuring seamless execution of integrated campaigns that resonate across both traditional and digital landscapes. The incumbent will be entrusted with safeguarding brand equity, strengthening market positioning, and elevating customer engagement in one of the most competitive industries.

As the custodian of the brand, the Head of Brand Marketing will architect long-term strategies that align with corporate ambitions, while translating consumer insights and market intelligence into decisive action. This encompasses orchestrating high-impact product launches, guiding go-to-market frameworks, and leading the brand's digital evolution through data-driven initiatives, performance marketing, e-commerce expansion, and influencer collaborations.

The role demands close partnership with Sales, Product Development, Retail, and R&D functions to ensure brand coherence across every consumer touchpoint. It also entails stewardship over external relationships with agencies, media partners, and strategic stakeholders. A pivotal responsibility will be the leadership and cultivation of a high-performing team, capable of delivering innovation and measurable outcomes while maintaining fiscal discipline and return on investment.

The ideal candidate will bring gravitas, strategic acumen, and creative vision, coupled with a proven record of building enduring brands. They will be expected to monitor competitive dynamics, interpret evolving consumer behavior, and proactively shape strategies that fortify brand presence and inspire loyalty.

Candidate Profile

  • Bachelor's degree in Marketing, Business Administration, or related discipline; a Master's is strongly preferred.
  • 5-7 years of progressive brand marketing experience, including at least 5 years in a senior leadership capacity.
  • Demonstrated expertise in brand management within
    electronics, consumer technology, or FMCG sectors
    .
  • Mastery of both conventional and digital marketing ecosystems.
  • Distinguished leadership, communication, and analytical competencies.
  • Intimate knowledge of Pakistan's consumer electronics market will be a distinct advantage.

What We Offer

A competitive compensation and benefits package, the platform to define the future trajectory of a prominent electronics brand, and the opportunity to make a lasting impact at the highest level of strategic leadership.

To apply, please share your profile at

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