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Growth Lead

2 weeks ago

Gujranwala, Punjab, Pakistan Aolfs Full time

We're Hiring:
Growth Lead / Fractional CMO

Location:
Phase I, CITI Housing, Gujranwala

We are looking for a Growth Lead / Fractional CMO with a minimum of
3 years
of proven experience in launching, scaling, and accelerating the growth of SaaS products or other businesses in competitive markets. This is a full-time, on-site leadership role designed for individuals who can take full ownership of market expansion initiatives, ensuring consistent growth in acquisition, retention, and long-term business performance

Responsibilities

  • Develop and implement comprehensive growth and marketing strategies aligned with overall business objectives.
  • Plan, manage, and continuously optimize performance marketing campaigns across diverse digital channels.
  • Drive demand generation through paid media, organic initiatives, and strategic partnerships.
  • Design and refine customer acquisition funnels, retention models, and conversion frameworks to enhance user engagement and onboarding efficiency.
  • Oversee brand positioning, messaging, and communication to ensure consistency with the company's strategic direction.
  • Utilize analytics and performance insights to optimize campaigns, strengthen ROI, and inform future growth decisions.
  • Establish data-driven frameworks to evaluate key metrics, including CAC, LTV, and retention performance.
  • Collaborate with cross-functional teams to ensure seamless execution and cohesive strategic alignment.
  • Identify and capitalize on emerging market trends, technologies, and innovative growth opportunities.
  • Partner closely with the founding team to align marketing and growth initiatives with the broader business vision and long-term objectives.

Requirements

  • Minimum of
    3 years
    of demonstrable experience in launching, scaling, and managing growth or marketing operations, preferably within SaaS or technology-driven businesses.
  • Deep understanding of B2B SaaS metrics, go-to-market strategy, user acquisition, and customer lifecycle management.
  • Proficiency in paid media management, marketing automation, data analytics, and CRM platforms.
  • Proven ability to design and execute scalable, data-driven growth systems that deliver measurable results.
  • Exceptional skills in marketing analytics, performance measurement, and ROI optimization.
  • Excellent leadership, communication, and organizational abilities, with a capacity to inspire collaboration across teams.
  • A balanced mindset that integrates strategic vision, creative problem-solving, and analytical precision to drive sustained growth.

What We Offer

  • Competitive salary package ranging from
    PKR 100,000 to 200,000
    per month, based on experience.
  • Performance-based commissions tied to growth and conversion metrics.
  • Direct collaboration with the founding team and the opportunity to lead company-wide growth initiatives.

Interested candidates may send their resumes to

Note: Only shortlisted applicants will be contacted for further evaluation.