Conversion Optimization

1 week ago

Pakistan Sas Solutions Full time $100,000 per year

Do you live and breathe sales funnels, landing pages, and performance marketing?

If you know how to take a cold lead, guide them through a high-converting funnel, and make them a raving customer—this is your stage.

We're looking for a Conversion Optimization & Performance Marketing Specialist who can transform our product inventory into consistent, profitable sales. You'll be responsible for building powerful WordPress landing pages, running A/B tests, analyzing sales funnels, refining ad performance, and automating customer journeys that work while we sleep.

Important: Our entire website is built on WordPress, and we use WPBakery Page Builder for all front-end layout and editing. You must be fully confident and experienced in this environment.What You'll DoBuild Landing Pages That Sell

  • Design high-converting, product-specific landing pages in WordPress + WPBakery
  • Ensure lightning-fast load times, mobile responsiveness, and clear visual hierarchy
  • Follow branding and product guidelines to maintain consistency

Run A/B Tests Like a Scientist

  • Test layouts, headlines, CTAs, and visuals using tools like Google Optimize or VWO
  • Identify winners, roll out improvements, and continually raise conversion rates

Engineer Sales Funnels & Automations

  • Create multi-step funnels for launches, promotions, and evergreen sales
  • Set up automations for lead nurturing, upsells, retargeting, and abandoned cart recovery
  • Integrate funnel tracking and ensure every step is measurable and optimized

Analyze and Improve the Customer Journey

  • Track every click from ad to checkout with GA4, Hotjar, or Microsoft Clarity
  • Spot drop-off points and turn them into opportunities
  • Provide clear, data-backed recommendations for revenue growth

Audit and Optimize Ad Campaigns

  • Review and refine Meta (Facebook/Instagram) and Google Ads campaigns
  • Recommend better targeting, copy, and creative strategies
  • Work solo or with our media buyer to ensure ad spend = profitable sales

What You Bring to the Table

  • Proven experience building & optimizing landing pages in WordPress with WPBakery
  • A track record of sales funnel creation and automation (ClickFunnels, GoHighLevel, or similar)
  • Strong grasp of conversion psychology, copywriting basics, and CRO best practices
  • Hands-on skills with A/B testing, analytics platforms, and eCommerce tracking
  • The ability to read data, spot opportunities, and act fast

Nice to Have

  • Experience in DTC or product-focused eCommerce brands
  • WooCommerce knowledge
  • Email funnel skills in Klaviyo or Mailchimp
  • Basic design skills in Canva or Adobe

Job Type: Full-time

Pay: From Rs100,000.00 per month

Application Question(s):

  • Pick any product page from an eCommerce site you've worked on (or a public brand you admire) and in 3–5 bullet points, explain how you would improve its funnel to boost conversions.
  • Share 2–3 live examples of sales funnels or landing pages you've built that have generated measurable results (include metrics if possible).

Work Location: Remote

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