Digital Marketing Manager

4 days ago

Lahore, Punjab, Pakistan Collaborate Solutions Full time $90,000 - $120,000 per year

Job Overview:

We are looking for a strategic and results-driven Digital Marketing Manager to lead our online marketing efforts in the medical billing and healthcare revenue cycle management (RCM) space. The ideal candidate will have a deep understanding of digital marketing within the healthcare or medical billing industry and a strong track record of generating leads, increasing visibility, and positioning brands as trusted healthcare partners.

Key Responsibilities:

  • Develop and execute digital marketing strategies tailored to the medical billing and RCM market, focusing on lead generation, brand positioning, and client acquisition.
  • Manage multi-channel digital campaigns across SEO, SEM, email marketing, LinkedIn, healthcare directories, and content marketing.
  • Collaborate with sales and business development teams to align marketing efforts with customer acquisition goals.
  • Create and manage educational content such as blog posts, white papers, infographics, and case studies relevant to medical billing, coding, compliance, and reimbursement.
  • Oversee website performance, user experience, and SEO to improve visibility to healthcare providers and administrators.
  • Run PPC and retargeting campaigns focused on healthcare professionals and decision-makers.
  • Track, measure, and report on campaign performance using Google Analytics, CRM systems (e.g., Salesforce, HubSpot), and marketing dashboards.
  • Ensure compliance with HIPAA regulations and other healthcare marketing standards in all digital communications.
  • Manage digital marketing budget and evaluate ROI for each campaign or initiative.
  • Stay up-to-date with industry trends, payer policy changes, and healthcare technology that may impact messaging and positioning.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Healthcare Administration, or a related field.
  • 3+ years of experience in digital marketing, with a strong preference for experience in the healthcare or medical billing industry.
  • Deep understanding of B2B marketing strategies in the healthcare sector.
  • Experience with digital tools including Google Ads, Google Analytics, SEO tools (e.g., SEMrush, Moz), CRM systems, and marketing automation platforms.
  • Proven success in generating qualified leads and driving conversions in a complex sales cycle.
  • Familiarity with healthcare compliance regulations including HIPAA.
  • Excellent written and verbal communication skills, with the ability to translate complex healthcare concepts into clear, value-driven messaging.

Job Types: Full-time, Contract

Work Location: In person

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