Digital Marketing Manager

5 days ago

Lahore, Punjab, Pakistan Thokmandee Full time €250,000 - €500,000 per year

About Thokmandee

Thokmandee is a
B2B wholesale multivendor platform

connecting buyers and sellers directly across the EU market. We help
sellers (brands, manufacturers, distributors)

expand in Europe, connect with qualified buyers, access immediate payment options, and benefit from full logistics support.

Buyers (HoReCa, retailers, and shops)

gain access to flexible payment terms, a wide product range, competitive pricing, and dedicated support. Our platform actively promotes sellers, highlights buyers, and creates growth opportunities for businesses of all sizes.

Job Description:

We expect candidates to review our website before interviewing.

Understanding our business model, audience, and digital presence will be essential to our discussion. We expect preparedness and want to see how your expertise aligns with Thokmandee's objectives.

Why This Role Matters

To succeed, Thokmandee needs to be more than just a platform. We are aiming for visibility, trust, and growth in the EU market. This is where our Digital Marketing Manager/Lead comes in. You'll be using your skills and knowledge to build and polish our digital presence, ensuring we're not only reaching the right audiences but also converting them into active users. From overseeing, structuring funnels to driving measurable KPIs, you'll be essential to our growth, helping us become the go-to marketplace for wholesale buyers and sellers in Europe.

A core part of this role will be understanding the EU wholesale and B2B landscape. You'll conduct extensive market research to identify trends, buyer behaviors, competitor strategies, and untapped opportunities.

What You'll Do

  • Develop and execute
    structured marketing funnels

to attract, nurture, and convert both buyers and sellers
- Lead our content, social media and development team to align with our strategic marketing plans
- Lead
SEO, SEM, and paid ad campaigns

across Google, LinkedIn, and other key channels
- Audit and
refine Thokmandee's existing digital presence

, ensuring consistency and professionalism across platforms
- Manage
content strategies

for our content writers (blogs, newsletters, social, email campaigns) to educate and engage
- Design
performance dashboards and KPIs

to track ROI, lead quality, and campaign success
- Partner with sales, product, and operations teams to align marketing goals with business growth
- Create social media strategies for
Facebook, Instagram, and LinkedIn

to boost brand visibility and engagement with
organic content

aligned with brand voice.

(plan content in multiple formats for our creative team:
static posts, carousels, reels, videos

)

Ultimately, the goal is sales conversions through innovative online marketing and enhancing customer engagement.

What We're Looking For

  • Proven experience in
    digital marketing for B2B, SaaS, or marketplaces
  • Hands-on expertise in
    SEO, paid ads, analytics, and marketing automation
  • Strong strategic mindset with the ability to
    balance big-picture planning with execution
  • resourceful, experimental, and proactive
  • Ability to set clear
    KPIs and processes

, while also bringing creativity and innovation

What You'll Get

Salary Starting from 250k.

A leadership role where your work directly shapes growth in the EU market, opportunity to
build and refine marketing foundations

in a growing company, and ofcourse, long-term growth opportunities with us :)

How to Apply

Send your CV and a short cover letter to

Subject:
Application for Digital Marketing Manager along with your FULL NAME.

NOTE:

Only candidates
residing in Lahore

will be considered.

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