Marketing and Brand Development Lead

About Sunrice Foods

Sunrice Foods (Pvt) Ltd is a family-owned company with over
26 years of experience
in the global rice trade. Since its inception, the company has built a reputation as a
trusted exporter of premium-quality rice
to markets across the
Middle East, Europe, and North America
, supplying private labels and major importers with products that meet the highest international quality standards.

Headquartered in
Lahore
, Sunrice Foods already has a strong and experienced export-focused team that has driven our success in global markets. We are now looking for new members to join us as we expand into the
local FMCG retail space
, collaborating closely with our distribution partners to establish Sunrice as a leading household brand in Pakistan. This phase of growth brings together our legacy of international quality with a modern, consumer-driven approach tailored to local tastes.

Role Overview

We are introducing Sunrice to the local Pakistani market, a
new retail brand
entering an already competitive FMCG space. The Marketing and Brand Development Lead will play a key role in
building brand awareness, creating consumer familiarity, and driving visibility
both online and in stores.

This is a creative, hands-on role suited for someone who understands
how FMCG brands gain traction in Pakistan
through smart collaborations, digital presence, and store-level visibility, not just high-budget TV campaigns.

Key Responsibilities

1. Brand Awareness and Campaigns

• Develop and execute marketing strategies to introduce Sunrice to Pakistani households as a trusted, everyday rice brand.
• Plan digital campaigns across
  Instagram, Facebook, and TikTok
  , using local influencer collaborations and food pages to build familiarity.
• Create and manage
  LinkedIn content
  to strengthen brand credibility and business visibility.
• Monitor current FMCG marketing trends and adapt tactics that resonate with Pakistani audiences.

2. Retail and On-Ground Visibility

• Coordinate with the
  Sales and Distribution Manager
  to identify and act on
  in-store marketing opportunities
  such as displays, sampling, or end-aisle promotions in chains like Imtiaz, Al-Fatah, Metro, Carrefour, and others.
• Work with printers, designers, and suppliers to develop effective
  POS materials
  (banners, wobblers, shelf talkers, displays).
• Support planning and participation in local food exhibitions, trade fairs, and in-store stalls to promote consumer sampling and brand visibility.

3. Content and Design Coordination

• Oversee creation of marketing materials including packaging visuals, social posts, short videos, and trade collaterals.
• Collaborate with freelance designers or agencies to maintain brand consistency.
• Familiarity with Canva or Adobe tools is preferred.

4. Cost-Effective Marketing Execution

• Plan campaigns that deliver
  maximum reach within limited budgets, leveraging creativity, partnerships, and digital media instead of traditional TV or billboard-heavy routes.
• Track ROI for campaigns and optimize based on performance.

5. Reporting and Growth

• Analyze engagement metrics and sales feedback to guide marketing direction.
• Work directly with leadership to plan future campaigns and, as the brand scales, help build a small internal marketing team.

Qualifications and Experience

• Bachelor's degree in Marketing, Business, Media, or related field.
• 2-5 years of FMCG marketing or brand-building experience in Pakistan.
• Solid understanding of
  digital marketing trends, influencer partnerships, and trade marketing execution.
• Hands-on experience running paid social campaigns or managing creative partners.
• Strong communication, creativity, and organizational skills.

Compensation and Benefits

• Competitive salary package aligned with experience and market benchmarks.
• Performance-based incentives linked to campaign outcomes and brand growth.
• Opportunity to work closely with leadership and shape the launch of a new national FMCG brand.
• Standard annual leave and public holiday benefits as per company policy.

In Summary

This is an opportunity to
help build a new household brand from the ground up.
The ideal candidate is resourceful, digitally savvy, and deeply familiar with how FMCG products succeed in Pakistan through smart marketing, strong trade visibility, and authentic consumer connection.

Requirement:

In your application message, please include an example of an FMCG or food brand you've marketed and your role in building its visibility (digital or in-store).