Manager Growth Marketing

Incumbent will assist in developing, managing and governing: Growth Marketing Strategy, Digital Marketing Operations and Digital Marketing Measurement for easypaisa Digital Bank

Duties and Responsibilities:

• Responsible for Digital Media Planning & Buying
• Solid knowledge of the current & upcoming digital marketing platforms
• In-depth knowledge of the advertising modules that is present on each platform.
• Google Display Network, Google Search, YouTube, Facebook, Instagram, Twitter, Snapchat, independent mobile marketing platforms such as Admob & Inmobi along with local publishers.
• Their integration with local systems & analytics tools.
• Experience of mapping customer journey across these platforms is a must.
• Responsible for maintaining relationships with all POC's/online media partners (both local & international).
• Working in close co-ordination with the Digital Media Agency.
• Responsible for deep understanding of business objectives to develop cross-platform Digital Strategies, Integrated Marketing Campaigns and supporting content.
• Partner and liaison with creative and digital agency teams to manage execution of campaigns.
• Develop social media platform strategy & define key positioning for the brand.
• Lead for content audits, content management, improve content operations through
• In-App UX/UI enhancement for the easypaisa App
• Playstore ASO operations lead.
• A/B Testing & Agile Marketing
• Improve KPI's and campaign performance by introducing a stronger focus on optimization via A/B tests and experiments.
• SEO Audit & Content Optimization for Easypaisa website
• Working in close co-ordination with the brand team to come up with optimised creative & Text content.
• Slicing, dicing and statistical analysis of data to extract customer insight and share important learning's within and outside the team
• Execution/trafficking of campaigns across all digital marketing mediums.
• Marketing Attribution Analytics, In-app Analytics, Performance Analytics, Social listening, and Mobile Advertising knowledge is a must
• Develop deep analytical insights around ads, product use, stability, performance, and the customer experience across a variety of data sets and platforms
• Developing insights to improve customer experience while enhancing user engagement and retention
• Ad delivery optimization based on in-app events and conversion based performance marketing on various Ad networks
• To define customer segments on the basis of their position within the lifestyle of the product
• To design value propositions in collaboration with extended team members to engage and retain these customer segments
• In-depth knowledge of building business cases, while taking into account the impact of multi-dimensional factors.
• Extensive knowledge of trend analysis & understanding of the association between co-relation & causality is a must.
• Support digital lead generation, new customer acquisition and customer retention, through online conversions, engagement, and personalization.
• Platform Health Analytics & Reporting
• Weekly/Monthly Social Media Platform health reports
• Perform social listening audits of campaigns via dedicated social listening tool
• Proficiency in tools such as crimson hexagon & socialbakers would be ideal.
• Digital Media Funnel Attribution
• Responsible for end-to-end campaign analysis and reporting on key metrics and interpreting trends to drive significant result, through cost efficiencies

Providing actionable insights and learning's to stakeholders across the organization.

Incumbent shall be responsible to adhere by Easypaisa Bank Limited Behaviours & Values in all aspects of his/her work conduct.

Ensure that a culture of risk and compliance management is implemented, and institute performance measures tied to individual risk and compliance responsibilities.

Direct Reporting to:

Executive Manager Growth Marketing & Performance Analytics

Role Relationship

Internal

• Call Center Team
• Products Team
• Direct Sales Reporting Team
• Marketing
• Sales Channels
• Compliance Team
• Risk Team
• BI Team
• DFS Operations
• SOC Team
• Operations Team
• Business Planning and Analytics Team

External

• Creative Media Agency
• Digital Media Buying Agency
• Google & Facebook Client Teams
• Publishers (both local & International)
• Independent Mobile Ad Networks (InMobi & Leadbolt)
• Attribution Services (AppsFlyer)

Knowledge and Experience

Education:
Minimum Bachelor's Degree

Experience:
3-5 Years

Behavioral Skills & Competencies:

• MS Excel
• MS SQL Server
• MS Access
• Solution oriented & Collaborative mindset
• Problem-solving Skills
• Seeing tasks through from inception to completion
• Time Management Skills and comfortable working to a deadline
• Preparing and giving presentations