Content Strategy Lead

3 days ago

Lahore, Punjab, Pakistan InfoTech Group Full time 900,000 - 1,200,000 per year

Owns InfoTech's voice and written content across all platforms. This role is both strategic and executional — responsible for defining messaging frameworks and editorial direction, while also being a strong writer who produces original, compelling content. From researching complex topics and extracting insights from internal teams to setting brand tone and writing case studies, web copy, whitepapers, and social content, PR content, the Content Lead ensures every word aligns with InfoTech's identity and business goals.

Responsibilities:

Strategy & Direction

  • Develop and implement brand messaging frameworks, editorial guidelines, and tone of voice.
  • Own the content calendar and ensure consistency across campaigns, channels, and formats.
  • Build long-term content strategy for thought leadership, lead generation, and customer marketing.

Research & Insight Gathering

  • Proactively source information from product, sales, delivery, and leadership teams.
  • Translate technical solutions into clear, compelling narratives for different audiences (CxOs, decision-makers, industry analysts).
  • Stay updated on industry trends and competitor messaging.

Writing & Content Production

  • Write original, high-quality content: website copy, blogs, whitepapers, case studies, customer stories, newsletters, social posts, and sales collateral.
  • Edit and refine all written materials to maintain clarity, consistency, and impact.
  • Repurpose long-form content into short-form, digital-friendly pieces (social snippets, infographics, video scripts).

Storytelling & Campaigns

  • Lead storytelling across marketing campaigns, product launches, and customer marketing.
  • Align tone and messaging with product positioning and leadership direction.
  • Collaborate with Creative and Digital teams to bring narratives to life visually.

Quality & Oversight

  • Supervise and mentor junior content creators/freelancers, ensuring adherence to editorial standards.
  • Review and update brand messaging quarterly to align with business priorities.
  • Oversee PR-related writing (press releases, award submissions, analyst notes).

Requirements:

  • 5–7 years in content strategy and writing roles.
  • Experience in B2B/tech messaging, product and customer marketing.
  • Strong research and storytelling skills; demonstrated ability to simplify technical solutions into compelling narratives.
  • Proven experience writing across multiple formats (long-form, short-form, web, social, press).
  • Editorial rigor: excellent grammar, editing, and consistency.
  • Experience with PR/analyst/media relations preferred.
  • Portfolio of original writing samples required.

EDUCATION
: Bachelor's in Marketing, Journalism, Business, or English

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