Assistant Manager – Content Strategy

Location:

Lahore (On-site/Hybrid)

Experience:

4–6 years |
Industry Preference:

Fintech, Travel, Consumer Apps

We're seeking a content strategist with fintech and cross-border payments expertise who can merge creativity, compliance, and data. As Assistant Manager – Content Strategy, you'll lead the content engine that fuels customer acquisition, builds brand trust, and drives retention.

From  landing pages and trust-building blogs to app store descriptions and push notifications. You'll ensure all content communicates security, transparency, and cultural relevance to global diaspora audiences. You'll balance AI-assisted production with strong editorial oversight, ensuring content is accurate, human, and impactful.

Key Responsibilities

Editorial Leadership & Planning

• Own the global content calendar across web, app, email, social, and in-app notifications.
• Align editorial planning with SEO roadmaps, product launches, campaigns, and corridor-specific growth goals.
• Ensure compliance-approved messaging across all touchpoints (fees, exchange rates, KYC, timelines).

Content Creation & Optimization

• Edit and refine AI-assisted drafts for accuracy, clarity, cultural nuance, and regulatory alignment.
• Partner with SEO/ASO teams to ensure all content is optimized for acquisition & retention (keywords, schema, structured FAQs).
• Create evergreen corridor content hubs to drive organic visibility.
• Ensure tone is consistent: trustworthy, empathetic, and simple for financial literacy.

Multi-Channel Distribution

• Repurpose content across web, blog, app, CRM (email, WhatsApp, push), social media, PR, and community platforms.
• Customize formats per channel (blogs, infographics, reels, corridor explainers, video testimonials).
• Build localized content (Urdu, Bengali, Amharic, Arabic, etc.) for diaspora communities in target markets.

Performance & Growth Integration

• Define and track content KPIs: organic traffic, installs, KYC completions, first transaction, LTV uplift from organic cohorts.
• Use GA4, Firebase, MMPs, and Looker Studio to measure full-funnel impact of content.
• Run A/B tests on messaging to optimize conversion.
• Monitor reviews, ratings, and user feedback across platforms to feed insights into content loops.

Cross-Functional Collaboration

• Partner with Growth & Performance on ad copy testing and funnel messaging.
• Work with SEO & ASO on keyword-driven content across corridors and app stores.
• Collaborate with CRM for lifecycle content: onboarding, reactivation, referral campaigns.
• Liaise with Design & Video for storytelling assets (explainer videos, customer testimonials, product walkthroughs).

Required Skills & Experience

• 4–6 years in content strategy or editorial roles for consumer-facing tech, or fintech.
• Proven track record of building multi-channel content ecosystems that drive measurable acquisition and retention.
• Expertise in SEO-driven content planning (Ahrefs, SEMrush, SurferSEO).
• Familiarity with ASO copywriting and metadata optimization.
• Hands-on experience with AI content tools (Jasper, , ChatGPT) and editorial refinement
  workflows

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- Proficiency with analytics platforms: GA4, Firebase, Looker Studio, Search Console.
- Strong editorial judgment, with ability to simplify financial jargon into user-friendly language.
- Knowledge of multi-language content strategy for diaspora audiences.
- Bonus: Experience coordinating with compliance teams on financial product messaging.

KPIs You'll Own

• SEO Content KPIs: Organic sessions, keyword rankings, corridor landing page visibility.
• Engagement KPIs: CTR on emails, push, and in-app content.
• Conversion KPIs: % of organic traffic converting to installs → KYC → first transaction
• ASO/Trust KPIs: Ratings, reviews, store listing conversions.