Digital Marketing

Company overview

TrimTale empowers lasting transformations through doctor-supervised, science-backed care. We provide FDA-approved treatments for weight-loss and erectile dysfunction (ED), combining medical expertise with thoughtful digital experiences that help people regain confidence and live healthier lives.

Role summary

We're hiring a hands-on Digital Marketing & Meta Ads Specialist
to own and scale our paid social presence (Meta — Facebook & Instagram) and broader digital initiatives targeting the U.S. market. You'll design high-performance campaigns, craft conversion-focused creative, and turn analytics into clear growth actions — working closely with our medical, creative, and operations teams.

ONLY APPLY IF THE FOLLOWING IS APPLICABLE.

What you'll do (day-to-day)

• Develop, launch and manage end-to-end Meta (Facebook & Instagram) ad campaigns across acquisition, retargeting, and retention funnels.
• Build campaign strategies (audience segmentation, bidding, budget allocation, creative plans) that drive CAC/CPA goals for both ED and weight-loss verticals.
• Design and iterate ad creative and copy — coordinate with designers or create assets yourself for testing (static, carousel, short video).
• Implement and maintain tracking (Meta Pixel, Conversions API), event mapping, and attribution to accurately measure conversions and LTV.
• Analyze campaign performance and web analytics (GA4) to generate actionable insights and weekly/monthly reports.
• Run A/B tests (creative, copy, landing pages, audiences) and scale winning variants.
• Optimize landing pages and conversion flows in collaboration with product/design to increase conversion rates.
• Ensure all ad content complies with platform policies and industry regulations — coordinate legal/medical review where required.
• Collaborate cross-functionally with content, creative, clinical, and customer success teams to align messaging and patient experience.
• Stay current with Meta platform updates, ad formats, and best practices specific to healthcare/pharma advertising.

What we're looking for (requirements)

Must-have

• Proven experience running Meta ads end-to-end with measurable results (preferably 2+ years managing Meta campaigns).
• Strong knowledge of audience targeting, bidding strategies, creative testing frameworks, and performance optimization.
• Comfortable with analytics: experience using Google Analytics (GA4), Meta Ads Manager reporting, and spreadsheet analysis to turn data into decisions.
• Hands-on with tracking setup — Pixel, Conversions API, UTM strategy and event mapping.
• Excellent copywriting instincts for short, high-impact ad copy and CTAs.
• Strong project management skills and ability to run multiple campaigns simultaneously.
• Excellent communication skills and experience working with remote/stakeholder teams.
• Ability to work on-site in Lahore, full-time.

Preferred

• Prior experience in the U.S. market and/or healthcare, telehealth, or pharmaceutical verticals (experience with ED or weight-loss campaigns a plus).
• Familiarity with ad policy constraints for health/pharma and experience navigating approvals/compliance.
• Experience with creative tools (Canva, Photoshop, Figma) and basic video editing for short social clips.
• Experience with additional channels (Google Ads, TikTok) and CRM/email platforms for retention campaigns.
• Comfort analyzing cohort/LTV metrics and building dashboards (Looker/Google Data Studio or similar).

KPIs you'll own

• Cost per acquisition (CPA) / Cost per lead (CPL)
• Return on ad spend (ROAS) for paid campaigns
• Conversion rate from ad → scheduling/checkout
• CAC and initial cohort LTV trends
• Ad creative test win-rate and scale velocity

Why join TrimTale

• Be part of a mission-driven team building responsible, doctor-supervised patient care.
• Opportunity to lead growth for a clinical vertical with measurable impact.
• Close collaboration with medical experts and creative teams — learn the healthcare advertising space.
• On-site role with clear ownership and room to grow into senior marketing leadership.