Senior Manager Consumer Engagement

1 week ago

Lahore, Punjab, Pakistan Khyber Tobacco Company Full time 600,000 - 1,800,000 per year

Job Summary:

This position will be responsible for leading KTC's consumer engagement strategy and execution across the region. The role is pivotal in building strong brand-consumer connections, driving effective in-market experiences, and ensuring that brand activations translate into measurable business results.

Core Responsibilities:

Executional Role

  • Develop and execute consumer engagement strategies in line with brand and commercial objectives.
  • Plan and lead consumer activation cycles, ensuring impactful touchpoints and measurable outcomes.
  • Drive effective segmentation, targeting, and tracking of consumer engagement activities.
  • Set activity targets, KPIs and devise brand relevant action plans required to maximize business results.

Team Management

  • Lead, coach, and motivate consumer engagement teams across the region.
  • Oversee any third-party agencies, ensuring alignment with KTC standards, compliance, and performance.
  • Build a performance-driven culture through clear KPIs, monitoring, and continuous development.

Brand Building & Outlet Relationships

  • Establish strong relationships with key stakeholders to support engagement initiatives, ensuring sustainable long-term partnerships.
  • Champion the rollout of new brand launches and consumer engagement programs.

Consumer Insights & Reporting

  • Track engagement activities using relevant tools/portals for effective deployment and insights.
  • Analyze consumer engagement data to identify trends and actionable insights.
  • Share timely reports with leadership to guide strategic decision-making.

Required Education and Experience Level:

  • Bachelor's / Master's degree in Marketing, Business Administration, or a related field.
  • 8 - 10 years of experience in consumer engagement, brand activations, or trade marketing (preferably Tobacco, FMCG or retail)
  • Proven track record of leading large teams and executing successful consumer-facing campaigns.

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