Head of Sales

5 days ago

Karachi, Sindh, Pakistan LOKAL Full time 900,000 - 1,200,000 per year

The Opportunity

This is a
dual-impact leadership role
— responsible for both
top-line growth
through sales and owner acquisition
and
ensuring
exceptional guest and partner experiences
through customer service excellence.

You will:

  • Lead sales strategy and execution across customer acquisition, corporate partnerships, and direct bookings.
  • Manage the customer service team to deliver prompt, empathetic, and efficient support for guests and property owners.
  • Build scalable systems, playbooks, and teams that fuel both revenue growth and guest satisfaction.

This role is ideal for a commercially-minded leader who believes that
sales and customer experience go hand-in-hand
in building a successful hospitality business.

Key Responsibilities1. Sales Leadership & Growth

  • Define and execute Lokal's Pakistan sales strategy, with clear quarterly and annual growth targets.
  • Recruit, train, and manage a high-performing sales team for owner acquisition, corporate accounts, and partnerships.
  • Build and maintain strong relationships with corporates, travel agencies, and event organizers for bulk bookings and partnerships.
  • Collaborate with marketing and revenue management teams to optimize pricing, promotions, and campaigns that boost direct bookings.

2. Customer Experience & Support Management

  • Lead and manage Lokal's customer service team to deliver excellent guest and partner support.
  • Establish clear
    SLA and CSAT targets
    (e.g., first response time, resolution time, customer satisfaction scores).
  • Implement tools, systems, and processes (CRM, ticketing software) to track and improve guest and owner interactions.
  • Create feedback loops with operations, product, and revenue management teams to continuously improve service quality and address recurring issues.
  • Train the team to handle escalations with professionalism, empathy, and efficiency.

3. Commercial Operations & Reporting

  • Set up and maintain dashboards for sales pipeline, bookings, owner onboarding, and customer service performance.
  • Use data to forecast demand, measure conversion rates, and identify areas for improvement.
  • Report monthly and quarterly results, highlighting key wins, challenges, and growth opportunities.

Who You Are

  • A
    commercial leader
    who thrives at the intersection of sales, customer experience, and operations.
  • A
    strategic builder
    who can design scalable systems and teams from the ground up.
  • A
    customer-first thinker
    who understands that great service drives revenue and loyalty.
  • A
    data-driven decision-maker
    who loves using metrics to track success and guide strategy.
  • A
    people leader
    who can inspire, coach, and grow high-performing teams.

Qualifications & Experience

  • 3+ years of experience in sales, customer success, or commercial leadership roles — ideally in
    hospitality, real estate, or B2B services
    .
  • Proven track record of driving revenue growth
    and
    leading customer-facing teams.
  • Experience managing CRM, ticketing systems, and building feedback loops for continuous improvement.
  • Strong communication, negotiation, and problem-solving skills.
  • Willingness to travel across Pakistan to meet owners, clients, and team members.

Why Join Lokal

  • Shape both the
    growth
    and
    customer experience
    of one of Pakistan's fastest-scaling hospitality brands.
  • Build and lead a cross-functional commercial team with national impact.
  • Competitive salary + performance-based incentives linked to revenue and customer satisfaction targets.
  • Work closely with the leadership and leadership team on strategic decisions.
  • Be part of a mission-driven company setting a new standard for hospitality in Pakistan.

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