Senior Executive

2 weeks ago

Rawalpindi, Punjab, Pakistan Allure Digital Full time 104,000 - 130,878 per year

We are seeking a Senior Executive – PPC Ads to drive high-quality leads through paid media campaigns. The ideal candidate has a proven track record in Google Ads, Meta Ads, and LinkedIn Ads, specializing in lead generation strategies, conversion optimization, and audience targeting. This role requires a data-driven approach to maximize lead volume and quality while maintaining a profitable CPA.

Key Responsibilities:

Plan, execute, and optimize lead generation campaigns across Google Search, Display, YouTube, Meta, LinkedIn, and other paid channels.

Conduct keyword research, audience segmentation, and bid strategy optimization to attract high-intent leads.

Continuously test and optimize ad creatives, copy, landing pages, and CTAs to improve conversion rates.

Monitor and analyze campaign performance metrics (CPL, CPA, CTR, ROI) and implement data-driven improvements.

Set up and manage lead tracking systems (Google Tag Manager, UTM parameters, CRM integrations) to ensure accurate attribution.

Leverage remarketing and lookalike audiences to nurture and convert leads more efficiently.

Collaborate with web development and graphics teams to ensure the best results.

Develop and present performance reports with actionable insights to stakeholders.

Requirements:

3+ years of experience in lead generation PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

Strong expertise in Google Ads bidding strategies (Maximize Conversions, Target CPA, Manual CPC) for lead gen.

Experience with CRM integrations (Zapier, Callrail, GoHighLevel) and lead tracking.

Proficiency in Google Analytics, Google Tag Manager, and conversion tracking setup.

Deep understanding of landing page optimization and A/B testing for lead conversion.

Ability to analyze data, identify trends, and make data-driven decisions to optimize campaign performance.

Experience with remarketing, lookalike audiences, and lead nurturing strategies.

Google Ads Certification is a plus.

If you're a results-driven PPC expert passionate about scaling lead generation campaigns, we'd love to hear from you. Apply now to join our team

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