Growth Lead

About Jeeny:

Jeeny is a mobile application that eases daily commuting and transportation. By connecting you with your preferred mode of transportation, we are fulfilling our aim of making mobility accessible, affordable, and flexible for all.

We are a joint venture between MEIG (Middle East Internet Group), Rocket Internet, and IMENA. Jeeny was established in 2014 as Easy Taxi. However, in 2016, it was revamped as Jeeny to cater to other services. Currently, we are operational in Saudi Arabia and Jordan.

We have offices in Riyadh, Jeddah, Madinah, Dammam, Khobar, Amman, Lahore, and Karachi.

Job Brief

As the Growth Lead / Manager - Insights & Analytics, you will play a pivotal role within the commercial team: the strategic engine powering our marketplace expansion. You'll translate complex data into actionable insights that drive high-impact growth initiatives and inform strategic decisions. Partnering closely with Marketing, Product, and Operations, you'll lead CRM and DRM strategies while managing growth spends to maximize ROI. You'll also oversee budget allocation to ensure every marketing dollar and incentive delivers measurable, sustainable growth and long-term profitability.

Duties and Responsibilities:

CRM/DRM Strategy & Lifecycle Management

• Lifecycle Campaign Development: Design and execute lifecycle campaigns for both passengers and partners - spanning onboarding, activation, reactivation, retention, and overall engagement across multi-channel touchpoints (in-app, push, email, SMS).
• Segmentation & Personalization: Build dynamic segmentation models leveraging RFM (Recency, Frequency, Monetary) and behavioral data to tailor messaging, incentives, and experiences that maximize engagement and loyalty across both sides of the marketplace.
• Performance Analysis: Continuously monitor CRM/DRM performance metrics, translate insights into actionable improvements, and optimize campaign ROI through data-backed iteration.
• Continuous experimentation: (A/B, multivariate, incentive, and journey tests) to uncover high-impact growth levers across the user and partner lifecycle.
• Touch True Marketplace Levers: Monitor and analyze key marketplace metrics, identifying friction points and opportunities to improve acquisition, activation, reactivation and retention..
• Advanced Analytics: Leverage advanced analytics and funnel modeling to enhance conversion efficiency across the entire user/partner journey.
• Incrementality Testing: Apply incrementality and cohort analyses to measure true impact of growth initiatives and guide resource allocation.
• Data to Strategy: Synthesize insights into clear, actionable strategies that inform leadership decisions and drive sustainable marketplace growth.
• Playbook Creation: Build scalable growth playbooks that codify both wins and misses - turning 5/5 successes into repeatable frameworks and 0/5 failures into data-backed lessons that sharpen Jeeny's experimentation muscle

Competitive Intelligence & Growth Strategy

• Market Pulse: Continuously analyze competitor growth initiatives — such as engagement mechanics, incentive structures, and marketplace strategies to uncover opportunities to strengthen user and partner retention.
• Translate competitive insights into actionable growth plays, influencing lifecycle strategies, incentive design, and experimentation priorities.
• Use trend analysis and data modeling to forecast competitive movements and guide long-term growth investments and priorities.

Forecasting Models & Predictive Analytics

• Build intelligent forecasting models to predict marketplace trends: from active users and engaged partners to trip demand, retention rates, and incentive efficiency - enabling smarter, faster growth decisions.
• Turn predictions into strategy: empowering teams to act proactively, drive sustainable growth, and keep the marketplace ahead of shifting behaviors and competitive dynamics.

Automation & Scalability

• Design and implement automated workflows to streamline reporting, campaign execution, and performance tracking across CRM and DRM initiatives.
• Collaborate with Product and Data teams to build scalable data pipelines, dashboards, and decision-support tools that enable real-time visibility into growth metrics.
• Automate experimentation and lifecycle triggers, ensuring consistent, timely, and personalized user and partner engagement.
• Standardize analytics and growth frameworks across markets, reducing manual dependency and improving operational efficiency.

Budget Management:

• Own the growth budgeting cycle, ensuring optimal allocation of incentives, marketing, and CRM/DRM spend.
• Track performance against budgets, highlighting ROI, efficiency gains, and areas for reallocation.
• Develop data-driven strategies that maximize financial impact while mitigating operational and growth risks.

People Management:

• Define and track OKRs, aligning team objectives with strategic growth priorities.
• Enable high performance through coaching, feedback loops, and clear accountability.
• Foster innovation and collaboration by empowering talent and promoting continuous learning.

Requirements

• Bachelor's or Master's in Business, Analytics, Economics, or a quantitative discipline.
• At least 3 years of experience in an analytical role dealing with large volumes of data, Experience in pricing/discount strategy, and/or on-demand is a plus, preferably in mobility, e-commerce, or marketplace sectors
• Solid grasp of statistics and demonstrated experience with A/B testing
• Amazing SQL and Excel skills. Experience with Python or R is a plus
• Experience with some BI tools and data visualization like Tableau, Power BI or Looker
• Experience with CRM tools (Braze, Salesforce, HubSpot, Clevertap) and/or marketing automation platforms.
• Excellent communication skills; able to present insights to technical and non-technical stakeholders

Benefits

What we offer:

• Market Competitive Salary
  Hit the ground running with a salary that reflects your worth in today's market.
• Learn & Grow
  Level up with real-world projects, cross-functional job rotations, hands-on mentorship, and expert-led sessions tailored to your growth.
• International Exposure
  Collaborate across borders with teams in KSA, Jordan, Pakistan, and UAE—experience a global career from day one.
• Health Insurance
  Full health coverage so you can focus on your goals with peace of mind.
• OPD Coverage
  Outpatient visits? We've got that covered for you.
• End of Service Benefit
  Loyalty pays off, long-term service comes with financial rewards.
• Dollar Adjustment Allowance
  With our dollar adjustment allowance, you can stay ahead of inflation. You're protected against currency fluctuations, so your compensation stays consistent and fair.
• Internet Allowance
  Work, stream, and stay in the loop with monthly internet support, whether you're learning, working, or just vibing.
• Fuel Allowance
  Fuel your daily grind with a monthly fuel allowance.
• Learning & Development Allowance
  Get a yearly budget for certifications, courses, or training—because investing in you is a no-brainer.

Company Culture

Jeeny is an equal opportunity employer. We are committed to providing a workplace where all aspects of employment are solely based on merit. We value diversity and absolutely do not discriminate in any form based on race, color, ethnicity, nationality, religion, gender, age, or mental or physical disability.