Head of Digital Marketing

4 days ago

Karachi, Sindh, Pakistan Sunday Bazar Full time 1,000,000 - 1,500,000 per year

Job Title: Head of Digital Marketing

Company: Sunday Bazar (Online Thrift Store)

Location: Model Colony, Gulshan-e-Jami, Malir, Karachi, Pakistan

Type: Full-Time | Onsite

About Us

Sunday Bazar is Pakistan's leading online thrift store, bringing quality pre-loved fashion and lifestyle products to customers at unbeatable value. We're on a rapid growth path and are looking for a Head of Digital Marketing who can take charge of scaling our paid ads, driving conversions, and leading overall digital growth.

Key Responsibilities

  • Scale Meta Ads campaigns confidently while ensuring strong ROAS and profitability.
  • Deliver results within timelines – disciplined execution, no excuses.
  • Build & optimize sales funnels to maximize conversion rates.
  • Plan inventory pushes by aligning ad campaigns with stock arrivals and clearance cycles.
  • Lead the design & content team to create winning creatives, hooks, and storytelling that convert.
  • Ensure creatives are tested systematically and optimized for performance.
  • Collaborate with the development team to improve CRO, site flow, and page speed.
  • Track, analyze, and act on KPIs (ROAS, CAC, LTV, CTR, CPM, Frequency).
  • Conduct competitor analysis and propose monthly growth roadmaps.
  • Manage and align with marketing, content, and dev teams to ensure campaigns are fully integrated.

Requirements

  • Proven record of scaling large ad spends (7–8 figures PKR/month).
  • Expert in Meta Ads (Facebook & Instagram). Bonus if experienced with Google Ads, WhatsApp, and Email marketing.
  • Strong understanding of e-commerce stock cycles (launching new stock, clearing old stock).
  • Aggressive but data-backed scaling mindset.
  • Leadership skills to manage content & dev teams effectively.
  • Excellent analytical skills with the ability to make quick, data-driven decisions.
  • Deadline-driven: disciplined in meeting campaign launch & reporting dates.

Job Details

  • Number of Positions: 1
  • Timings: 10:00 AM – 7:00 PM
  • Days: Monday to Saturday
  • Location: Model Colony, Gulshan-e-Jami, Malir, Karachi
  • Hiring Status: Urgent

What We Offer

  • Competitive salary package.
  • Opportunity to manage large-scale ad budgets.
  • Fast-paced, growth-oriented environment.
  • Creative freedom to test, scale, and innovate.
  • Collaborative team culture with direct impact on sales & growth.

How to Apply:

Send your CV to or WhatsApp at

Job Type: Full-time

Pay: Rs100, Rs150,000.00 per month

Ability to commute/relocate:

  • Karachi: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

  • What is your Current Salary?
  • What is your Expected Salary?
  • Is it feasible for you to commute to Model Colony, Gulshan-e-Jami, Malir?

Education:

  • Bachelor's (Required)

Experience:

  • Head of Digital Marketing: 3 years (Required)

Language:

  • English (Required)

Location:

  • Karachi (Required)

Work Location: In person

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