Executive Trade Marketing

ARE YOU READY TO RISE WITH PTCL GROUP

With our unwavering #ReadyToRise mindset, we have been recognized as an award-winning BEST PLACE TO WORK in the Telecom and Technology sector in Pakistan.

We are not just industry leaders; we are redefining excellence with groundbreaking solutions. PTCL Group stands out in the technology industry with its commitment to high-end innovation and leading the way in delivering integrated ICT and Cellular Network services in Pakistan, all rooted in our journey of Culture Transformation & Change Management.

PTCL Group actively cultivates an inclusive & diverse culture that values and uplifts every individual, regardless of their gender, social background, religion, belief, or disability
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PTCL Group Vision & Values:

With a clear vision to become the largest technology player and the national champion driving the digital transformation of Pakistan, PTCL Group is guided by a set of our unified core values:

• Be Resilient
• Think Big
• Win Every Battle
• Value Success

HOW CAN YOU EXPRESS YOUR TALENT

BTL Marketing Coordination:

• Develop and implement BTL marketing strategies to support sales initiatives and enhance brand visibility at the consumer level.
• Collaborate with the marketing department to create and arrange point-of-sale (POS) materials, promotional displays, and other marketing collateral.
• Ensure that all BTL marketing activities align with brand guidelines and messaging.

Sales Support:

• Work closely with the sales team to understand their needs and provide the necessary marketing support to drive sales performance.
• Coordinate the distribution of POS materials and promotional items to sales teams and retail locations.
• Monitor inventory levels of marketing materials and ensure timely replenishment to support ongoing campaigns.

Performance Measurement & Reporting:

• Track and analyze the effectiveness of BTL marketing activities, using metrics to assess impact on sales and consumer engagement.
• Prepare and present regular reports on BTL activities, insights, and recommendations for future initiatives to senior management.
• Utilize data analytics to inform decision-making and continuously improve BTL marketing strategies.

Collaboration with Internal Teams:

• Serve as the primary point of contact between the sales and marketing departments for all BTL initiatives.
• Collaborate with product management to ensure that BTL materials effectively communicate product features and benefits.
• Engage with external vendors and agencies to source and produce marketing materials as needed.

Market Research & Insights:

• Conduct market research to understand consumer behavior and preferences, informing BTL strategy development.
• Gather feedback from sales teams and consumers to identify areas for improvement in BTL marketing efforts.
• Stay informed about industry trends and best practices in BTL marketing to enhance effectiveness.

Training & Support:

• Provide training and support to sales teams on BTL initiatives and the use of marketing materials.
• Develop resources and guidelines for sales teams to effectively implement BTL activities in the field.
• Act as a point of contact for sales teams regarding BTL program inquiries and support.

Budget Management:

• Assist in the management of the BTL marketing budget, ensuring efficient allocation of resources.
• Monitor expenses related to BTL activities, providing recommendations for adjustments as necessary.
• Ensure compliance with financial policies and guidelines in all BTL marketing activities.

Qualifications & Skills:

Education:
Bachelor's degree in Marketing, Business Administration, or a related field

Experience:
4-6 years of experience in marketing support, trade marketing, or related roles, preferably in the telecom or consumer goods industry.

Technical Skills:

• Proficiency in marketing analytics and reporting tools.
• Strong understanding of BTL marketing strategies and best practices.
• Familiarity with CRM systems and sales management software.

Soft Skills:

• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Excellent organizational and project management skills, capable of handling multiple initiatives simultaneously.
• Results-oriented mindset with a focus on driving sales performance through effective marketing support.

Key Competencies:

• Strategic thinking and business acumen.
• Ability to drive results through effective program management and collaboration.
• Strong customer orientation and relationship-building skills.
• Commitment to continuous improvement and innovation in BTL marketing practices.

PTCL Group's family-centric policies, offering 6-month maternity and 30-day paternity leave, along with a hybrid work model, redefine the workplace for a balanced and fulfilling career.

#ExpressYourTalent #ReadyToRise #TayyarHo