Public Relations and Marketing Specialist

About the job PR and Marketing Executive

Client Company Introduction:

A leading provider of smart home and office automation solutions in Pakistan.

Job Description:

The Marketing & PR Executive personnel would be responsible for:

Marketing Strategy & Brand Positioning:

• Assist in developing and executing integrated marketing strategies (digital and conventional) to enhance brand awareness, customer engagement, and market presence.
• Conduct market and competitor research to identify trends, customer preferences, and promotional opportunities.

Digital Marketing & Campaign Execution:

• Plan and manage digital campaigns across platforms including social media, email marketing, and digital advertising.
• Create engaging digital content and visuals aligned with brand identity.
• Track performance through analytics tools (Google Analytics, Meta Ads Manager) and generate performance reports.

Conventional Marketing & Brand Collateral:

• Develop and manage marketing literature such as brochures, flyers, product sheets, company profiles, and signage.
• Assist in conceptualizing and designing packaging, PR kits, and branded materials for clients, media, and events.
• Coordinate production and distribution of physical marketing assets in collaboration with vendors and printers.

PR & Media Engagement:

• Build and maintain relationships with media representatives, influencers, and partners.
• Organize PR initiatives including press releases, interviews, gifting campaigns, and corporate storytelling.
• Prepare and distribute press kits, and track media coverage.

Event Planning & Activation:

• Support in planning, organizing, and executing marketing events such as exhibitions, launches, seminars, and promotional activations.
• Manage event logistics, guest invitations, branded setups, and promotional giveaways.

Social Media & Community Management:

• Manage brand presence on social media platforms through regular posting, community engagement, and paid campaigns.
• Respond to comments/messages and ensure consistent tone and brand voice.

Cross-Team Collaboration:

• Work closely with design, sales, and operations teams to ensure aligned messaging and brand consistency across all channels.
• Provide creative input to senior management for campaign concepts and brand storytelling.

Budget Oversight & Vendor Coordination:

• Assist in managing marketing budgets and ensuring cost-effective execution of campaigns.
• Liaise with external vendors including printers, agencies, and event partners to ensure timely and quality output.

Requirements:

• Bachelors degree in Media Studies, Communications, Marketing, or a related field.
• Excellent written and verbal communication skills.
• Strong interpersonal and soft skills; must be organized, proactive, and detail-oriented.
• Experience with project tracking tools (e.g. Trello, Asana) and document management platforms (e.g. SharePoint, Google Drive) is a plus.

Other Details:

Experience: 1-2 years

Work Timings: 9am-6pm

Work Days: Monday- Saturday

Work Mode: Onsite

Location: Korangi Industrial Area, Karachi

Benefits:

• Medical Insurance
• OPD/IPD Reimbursement
• Company paid leaves

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel stay updated or visit to know more.

Job Type: Full-time

Pay: Rs50,000.00 per month

Work Location: In person