Business Manager

2 weeks ago

Lahore, Punjab, Pakistan OBRO Foods Pvt. Ltd (Pop Nosh) Full time 900,000 - 1,200,000 per year

We are hiring a
Business Manager

Location : Lahore (Onsite)

Key Responsibilities:

1. Sales & Revenue Management:

  • Develop and execute strategic sales plans to achieve monthly, quarterly, and annual targets.
  • Drive primary and secondary sales through effective distributor and field team management.
  • Monitor sales performance by SKU, region, and channel to ensure consistent business growth.

2. Distribution & Channel Management:

  • Identify, appoint, and manage distributors to ensure market coverage and service efficiency.
  • Implement route-to-market (RTM) strategies for both urban and rural markets.
  • Ensure product availability and visibility across modern trade, general trade, and institutional sales.

3. Market Expansion & Business Development:

  • Identify new business opportunities, markets, and channels for OBRO Foods' product portfolio.
  • Conduct market research and competitor analysis to guide pricing and promotional strategies.
  • Develop and implement trade marketing activities and consumer promotions.

4. Team Leadership & Development:

  • Lead, coach, and motivate sales and distribution teams to meet performance objectives.
  • Conduct regular market visits and review meetings to ensure operational efficiency.
  • Ensure alignment of field teams with company goals and sales policies.

5. Financial & Operational Management:

  • Manage budgets, credit control, and cost optimization initiatives.
  • Analyze P&L statements and recommend actions for revenue and margin improvement.
  • Ensure timely reporting and forecasting of sales performance and business health.

6. Coordination & Reporting:

  • Collaborate with Supply Chain, Marketing, and Finance teams for smooth business operations.
  • Prepare and present periodic sales and market performance reports to senior management.

Qualifications & Experience:

  • Bachelor's/Master's degree in Business Administration, Marketing, or related field.
  • 4–5 years of proven experience in FMCG sales, distribution, or business management roles.
  • Strong understanding of FMCG sales dynamics, distributor management, and trade marketing.
  • Excellent leadership, negotiation, and communication skills.
  • Proficiency in MS Office (Excel, PowerPoint) and ERP/Sales reporting systems.

Key Competencies:

  • Strategic Planning & Execution
  • Leadership & People Management
  • Market & Channel Understanding
  • Analytical & Decision-Making Skills
  • Result-Oriented and Growth Mindset

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