Digital Marketing Executive

6 days ago

Lahore, Punjab, Pakistan Software Finder Full time 1,200,000 - 2,400,000 per year

We are seeking a dynamic Senior Executive for our Demand Generation team with a focus on SMS Marketing. The ideal candidate will be responsible for optimising SMS campaigns, tracking lead conversions, and evaluating campaign performance. Candidate will play a key role in maintaining accurate data, coordinating with internal teams, and ensuring the smooth execution of marketing operations.

Responsibilities:

1. Lead & Conversion Tracking:
- Manage lead tracking across all tools and platforms, ensuring timely updates and accuracy.
- Track and analyze SMS campaign conversions, providing performance evaluations and actionable insights.

2. Campaign Scheduling, Operations & Monitoring:
- Oversee the scheduling and execution of campaigns, ensuring they are delivered on time and meet set objectives.
- Monitor campaign performance, including deliverability and engagement, and proactively resolve any issues that arise.

3. Data Maintenance & Division:
- Maintain accurate campaign data sheets, ensuring data is up-to-date and properly organised for all ongoing campaigns.
- Track and manage lead activity dates, ensuring proper segmentation for future campaigns.

4. Collaboration & Coordination:
- Coordinate daily with nurturing/sales teams to ensure smooth follow-up on leads and continuous optimisation of campaigns.

5. Analysis & Reporting:
- Conduct regular engagement analyses and identify gaps in sales performance.
- Cross-check conversions, lead counts, and activity dates for accuracy and completeness, providing detailed reports on campaign performance and insights.

Requirements:


• Experience with CRM & Project Management tools.

• Proficiency with Microsoft Excel and understanding of Power BI with strong analytical skills and the ability to track, analyse, and optimise performance data.

• Excellent organisational skills and attention to detail, particularly in managing data and workflows.

• Ability to collaborate effectively with cross-functional teams and exceptional communication skills for reporting and coordination.

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