Senior Lead Generation Expert
4 days ago
Work Generations pvt ltd
Job Title: Senior Lead Generation Expert
Timing 4pm-12am
Location: Bahria Intellectual Village, Phase 7 Bahria Town, Rawalpindi
Role Overview:
As a Senior Lead Generation Expert, you'll play a key role in designing, executing, and optimizing outbound lead generation campaigns. You'll work closely with sales and marketing teams to fill the pipeline with high-quality leads and explore new avenues for customer acquisition.
Key Responsibilities:
- Develop and implement lead generation strategies targeting key industries and decision-makers
- Research and build lists using tools like LinkedIn Sales Navigator, , ZoomInfo, Hunter, etc.
- Launch and manage personalized outreach campaigns via email, LinkedIn, and cold calling
- Analyze performance metrics and optimize campaigns for better conversion rates
- Identify trends and new market opportunities
- Align with sales on lead qualification and handoff processes
- Maintain accurate lead data in CRM systems (HubSpot, Salesforce, Zoho)
- Mentor and guide junior lead generation staff (if applicable)
Requirements:
- Bachelor's degree in Marketing, Business, IT, or a related field
- 5+ years of B2B lead generation experience (preferably in IT or software services)
- Proficiency in lead generation tools and email automation platforms
- Strong understanding of ICP development and segmentation
- Analytical mindset with experience in performance tracking
- Excellent communication and organizational skills
- A proactive, self-driven attitude
If you have 5+ years of hands-on experience in B2B lead generation—especially in IT services or software—this is your opportunity to make a significant impact.
Job Type: Full-time
Work Location: In person
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