
Marketing Outreach Specialist
1 week ago
Marketing Outreach Specialist (B2B Focus)
Location: Remote (Must work PST hours)
Type: Full-time | Contract | Freelance (flexible based on candidate)
Experience: 5+ years required
Compensation: Salary based on experience
American Casual, a leader in custom apparel and promotional branding, is seeking a dynamic Marketing Outreach Specialist to drive B2B engagement across digital and direct channels. If you're a persuasive communicator with a knack for crafting compelling campaigns and building relationships, we want to hear from you.
Responsibilities
- Execute targeted outreach via email, LinkedIn, Facebook, Instagram, and cold calls
- Develop and refine email templates that convert
- Manage and optimize campaigns using CRM software (e.g., HubSpot, Zoho, Salesforce)
- Coordinate mass email campaigns with segmentation and personalization
- Design branded visuals and assets using Canva
- Track engagement metrics and report on campaign performance
- Collaborate with sales and creative teams to align messaging and strategy
Requirements
- Minimum 5 years of experience in B2B marketing or outreach
- Fluent English communication skills — written and verbal
- Proficiency in CRM platforms and email marketing tools
- Strong understanding of social media marketing for B2B audiences
- Experience with Canva or similar design tools
- Comfortable making cold calls and initiating conversations
- Must be available to work Pacific Standard Time (PST) hours
Bonus Skills
- Experience in apparel, branding, or promotional product industries
- Familiarity with automation tools (e.g., Mailchimp, ActiveCampaign)
- Knowledge of lead generation strategies and funnel optimization
Job Type: Full-time
Pay: Rs80, Rs175,000.00 per month
Work Location: Remote
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