
Client Acquisition Specialist
3 days ago
Job Description:
We are seeking a results-driven Client Acquisition Specialist (Email Marketing) with 3–4 years of experience in generating and nurturing leads through targeted email marketing campaigns. The ideal candidate will have a strong background in B2B client acquisition, list segmentation, and marketing automation, with a passion for crafting personalized communication strategies that drive engagement and conversions.
Key Responsibilities:
- Develop and execute email marketing campaigns aimed at acquiring new clients and nurturing prospects.
- Create and manage segmented email lists for targeted outreach.
- Write compelling email content and subject lines that maximize open and response rates.
- Analyze campaign performance metrics (open rates, CTR, conversions) and optimize for improved results.
- Collaborate with sales and marketing teams to align client acquisition goals and strategies.
- Utilize CRM and marketing automation tools (e.g., HubSpot, Mailchimp, ActiveCampaign) to manage campaigns.
- Conduct A/B testing to enhance campaign effectiveness.
- Maintain updated records of leads, interactions, and conversion progress.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3–4 years of proven experience in email marketing and client acquisition (preferably B2B).
- Proficiency with email marketing tools and CRM systems.
- Strong copywriting, analytical, and communication skills.
- Ability to manage multiple campaigns simultaneously with attention to detail.
- Understanding of lead nurturing, conversion funnels, and customer journey mapping.
Job Type: Full-time
Pay: Rs90, Rs110,000.00 per month
Work Location: In person
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