
Senior Marketing Executive
6 days ago
About Company
Spectreco ) is a global sustainability advisory, technology, and implementation company that works with businesses, investors and governments to simplify and accelerate their ESG/ sustainability journey through technology, data and advisory services. We are headquartered in the US, with offices in Europe and Pakistan.
Job Title:
Senior Marketing Executive
Job Location:
Kickstart MM Alam Road, Gulberg, Lahore (Full time, On-site)
Responsibilities
- Develop the company's marketing strategy, aligned with our global business objectives.
- Develop periodic marketing campaigns for lead generation and brand building.
- Manage the company's digital marketing channels and achieve engagement KPIs.
- Through the company's designated digital marketing agency, develop compelling marketing collateral (graphics, infographics, ads), ensuring brand consistency across channels.
- Support and optimize multi-channel marketing campaigns, including digital, social, email, and traditional media.
- Track, analyze, and report on the performance of marketing campaigns, using analytics tools to make data-backed improvement recommendations.
- Conduct market research to identify trends, competitor strategies, and audience preferences within the sustainability and B2B sectors.
Requirements
- 2-3 years of proven experience in a digital marketing agency or B2B marketing environment.
- Prior experience in sustainability, ESG, or technology sectors is a plus.
- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- Demonstrated experience running digital campaigns, content creation, and optimizing for engagement and conversions.
- Good command on digital marketing tools and design platforms.
- Strong research abilities and analytical mindset.
- Excellent writing and communication skills in English.
- Knowledge of SEO, website analytics, and marketing automation.
- Ability to think creatively, work independently and as part of a team, and manage multiple projects under tight deadlines.
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