Trade Engagement Manager

2 days ago


Karachi, Sindh, Pakistan Tapal Tea (Pvt.) Ltd. Full time

Direct message the job poster from Tapal Tea (Pvt.) Ltd.

Human Resources (HR) Professional | Recruitment & Talent Acquisition | HR Operations | Policy & Process | Cultural Transformation

Job Title: Trade Engagement Manager

Purpose of the Job:

The position is responsible to drive channel growth by defining strategies based on consumer, shopper, and customer requirements, developing a structured shopper excellence program through formal research and shopper immersions, and recommending actionable in-store solutions and promotional guidelines that support continuous improvement.

Job Description:

  • Define strategies and plans that deliver Channel growth based on consumer, shopper, and customer requirements.
  • Develop a structured program of shopper excellence for his channel and be recognized as an expert in shopper and channel understanding and insights through formal research and shopper immersions for his channel.
  • Identify priority channels for the Category/Market and work with Brand Managers/ RBUs to recommend tailored Category Channel plans in line with overall market strategy.
  • Develop and propose the in-store vision of success for the channel in each category. Support its implementation and continuously review the effectiveness of our in-store actions. Keep close coordination with Visibility Manager.
  • Contribute channel inputs to the ICP process by identifying the key opportunities and possible action plans for each priority Channel in the market.
  • Recommend actionable in-store solutions based on a clear understanding of shopper behavior within the priority Channel(s).
  • Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Ensure all promotional investment is properly reviewed and evaluated.
  • Continuously source, update, and communicate the latest developments, trends, initiatives, and competitive actions within the channel, assessing implications/opportunities for Tapal categories and brands.
  • Work with Customer teams to define and develop appropriate channel & key customer execution, Sales, and Trade Spend targets. Support the construction of key commercial propositions at the Channel level.
  • Ensure adherence to all company principles and policies.

Experience & Qualification:

  • Minimum Bachelor's degree in relevant field.
  • Candidates should have at least 7 years of relevant work experience, preferably within FMCG industry.
  • Strategic Thinking.
  • Analytical Research.
  • Decision Making.
Seniority level:

Mid-Senior level

Employment type:

Full-time

Job function:

Sales and Strategy/Planning

Industries:

Food and Beverage Services, Food and Beverage Manufacturing, and Food and Beverage Retail

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