Marketing Director

4 weeks ago

Islamabad, Islamabad, Pakistan WorkStaff360 Full time
Overview

Join to apply for the Marketing Director role at WorkStaff360. WorkStaff360 is a Canadian-based virtual staffing company with a global workforce. We're seeking a Director of Marketing to drive performance marketing, lead generation, and digital optimization strategies from our Islamabad office. This is a strategic, hands-on leadership role for someone who excels in digital campaigns, CRM systems, and data-driven growth.

Key Responsibilities
  • Oversee and streamline company websites for conversion, performance, and SEO
  • Plan and execute paid ad campaigns across Google Ads and Meta Ads
  • Set up and manage CRM systems (preferably GoHighLevel or HubSpot) including pipelines, workflows, and automations
  • Optimize lead generation funnels, landing pages, and CTAs
  • Drive organic growth using AI-powered tools (e.g., ChatGPT, Jasper, SurferSEO, etc.)
  • Track performance metrics and prepare reports for executive leadership
  • Lead a team of designers, copywriters, and performance marketers (in-house and remote)
Skills, Knowledge & Expertise
  • 5+ years of marketing experience with proven leadership
  • Expertise in CRM systems (GoHighLevel or HubSpot) and marketing automation
  • Google and Meta Ads certified or equivalent experience
  • Strong understanding of SEO, funnel optimization, and analytics tools
  • Familiarity with AI tools for content, campaign optimization, and market analysis
  • Strategic thinker with solid execution and project management capabilities
Seniority level
  • Director
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Outsourcing and Offshoring Consulting

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