Ads Manager

4 weeks ago

Lahore, Punjab, Pakistan Break Thirty Full time

Direct message the job poster from Break Thirty

Human Resources Recruitment | Recruitment and Selection | Talent Acquisition/Management | Technical and Bulk Hiring | 360 Recruitment | Empowering…

About Break Thirty:

Break Thirty is a digital marketing agency that helps to accelerate brand growth with tailored strategies that get results. Specializing in Shopify development, CRO, SEO, Amazon Seller Central, paid advertising, and email marketing, we simplify the complex with customized solutions. Whether it's a project-based need or full-service marketing support, we pride ourselves on measurable outcomes and ensuring every effort aligns with our clients' unique goals.

What We're Looking For?

We're searching for individuals who share our passion for innovation and results-driven marketing. If you thrive on solving challenges, designing impactful strategies, and collaborating in a fast-paced, digital-first environment, we want to hear from you. At Break Thirty, we value curiosity, creativity, and a commitment to excellence. Join us if you're eager to push boundaries, embrace challenges, and be part of a team that's transforming the digital landscape.

Responsibilities:

1. Campaign Planning & Execution

  • Monitor pacing against budget and conversion goals
  • Regular QA to flag disapprovals, campaign setting or website changes, adherence to best practices, performance anomalies, etc.
  • Working with Senior Digital Manager to build short- and long-term testing plan, tracking results and refining strategy
  • Implementation of keywords, ad copy, targeting, assets, and other recommendations at the direction of the Senior Digital Manager
  • Research for new business and client projects

2. Reporting and Optimizations

  • Create/update automated internal and client facing dashboards within agency reporting software
  • Analyze performance and track trends, flagging issues identified, areas of opportunity, and other recommendations
  • Regularly review assets, search query reports, and targeting for ways to expand or refine campaigns

3. Project Management

  • Identify areas of opportunity to automate processes
  • Work with Senior Digital Manager to effectively communicate project status and task handoff, changes to project scope, issues that arise and areas to improve

Required Skills and Qualification:

  • 3+ years of hands-on experience managing paid media campaigns across Google Ads and Meta Ads
  • Strong understanding of performance marketing metrics – CTR, CPC, CPA, ROAS, etc.
  • Proficiency in Google Ads Manager, Meta Business Suite, and tools like Google Analytics, Tag Manager, and Data Studio
  • Experience with remarketing, custom audiences, and conversion tracking
  • Excellent analytical skills and ability to turn insights into growth strategies
  • Strong communication and reporting skills
  • Google Ads and Meta Blueprint certifications are a plus

Nice to Have

  • Experience in eCommerce, SaaS, or lead generation campaigns
  • Familiarity with TikTok Ads, LinkedIn Ads, or other paid channels
  • Basic understanding of SEO and how it integrates with paid media
  • Paid media tools such as SEMRush and Agency Analytics.
  • ClickUp or other project management tools
  • Website Management (Wordpress, Squarespace)
  • Email marketing and CRM (HubSpot, MailChimp, Salesforce, etc.)
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesMarketing Services

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