Performance Marketing and Paid Media Specialist

Performance Marketing and Paid Media SpecialistPerformance Marketing and Paid Media Specialist

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Lumida Wealth is a digitally native, independent investment advisor specialising in alternative investments. We're on a mission to redefine wealth management—bringing together investment excellence, innovative thinking, and the best of trust and estate planning in a seamless digital experience. Recognized by industry media and trusted for our differentiated, non-consensus insights, Lumida is reshaping how modern investors build and preserve wealth.

Who You Are

• A data-driven digital marketer with deep expertise in Meta and Google Ads platforms.
• You thrive in a fast-paced, high-accountability environment and are comfortable managing large-scale campaigns end to end.
• You're passionate about performance metrics, love digging into dashboards, and can turn insights into actions.
• You have a strong intuition for ad copy and creative optimization, and you're familiar with regulated environments like financial services or fintech.
• You're proactive, collaborative, and excited to help scale a growing wealth management brand targeting high-net-worth individuals.

What You'll Be Doing

• Plan, execute, and manage performance marketing campaigns across Meta (Facebook/Instagram) and Google Ads (Search/Display).
• Develop tailored campaign strategies for audience segments including Bitcoin investors, Private Deals, Roth IRA accounts, and Founders.
• Build and maintain live performance dashboards reporting on key metrics such as CPL, ROAS, CTR, and conversion rate.
• Set up and optimize tracking infrastructure (e.g., Meta Pixel, UTMs, Google conversion goals, etc.).
• Run continuous A/B tests on creatives, audiences, placements, and campaign types to optimize ROI.
• Partner with design and content teams to develop high-performing ads and landing pages.
• Work cross-functionally with the Marketing Lead and Founders to align campaign performance with brand and business goals.
• Monitor and ensure compliance with SEC marketing rules and gated content practices.

What We're Looking For

• A performance marketer with a strong growth and experimentation mindset who brings structure and insights to paid media execution.
• Someone who knows how to scale campaigns profitably, and is comfortable working with both creative and technical components of advertising.
• A team player who thrives in startup environments and understands the stakes and nuance of advertising in financial services.

Minimum Qualifications

Experience: 3+ years of hands-on experience managing Meta and Google Ads campaigns with measurable success.

Analytics: Proficiency in Google Analytics, Looker Studio, or similar BI tools for reporting and optimization.

Ad Skills: Strong instincts for ad copywriting, landing page conversion, and creative briefing.

Industry Bonus: Prior experience in fintech or financial services and awareness of compliance requirements.

Tech Bonus: Familiarity with AI-driven content tools or automated ad workflows.

Mindset: Analytical, detail-oriented, and performance-obsessed.

Preferred:

• Experience with cloud platforms (e.g., AWS, GCP) and containerization tools like Docker.
• Familiarity with data science libraries (e.g., scikit-learn) for exploration and modeling.
• Contributions to crypto projects or open-source communities.
• Prior experience building systems for trading, investment analysis, or digital asset platforms.

Stand out by submitting:

• A brief case study of one or two successful campaigns, including budget, performance metrics, and outcomes.
• Screenshots or links to dashboards or performance reports you've built.

Why Join Lumida?

Work directly with a seasoned founder – Gain firsthand insights and mentorship from leadership with deep industry experience.

Be at the frontier – Join a dynamic, innovative firm at the cutting edge of crypto, wealth tech, and alternative investments.

Collaborate with talent – Team up with passionate professionals on a mission to transform the future of finance.

Grow with us – Enjoy real opportunities for learning, development, and upward mobility in a fast-scaling company.

Get rewarded – Competitive salary, equity upside, and a comprehensive benefits package.

At Lumida, you will join a team that values the holistic growth of both clients and employees. We offer an environment conducive to continuous learning, intellectual development, and impactful community engagement, all built on a foundation of exceptional investment expertise.

Can't wait to have you onboard

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionHuman Resources

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