Marketing And Brand Building Manager

2 days ago

Karachi, Sindh, Pakistan Aptech Computer Education Full time

Brand managers would be responsible for ensuring that the product line and services of the company resonate with current and potential customers. They would be passionate about uncovering clients' insights and delivering innovative marketing campaigns. To do so, they would be continuously monitoring marketing trends and keeping a close eye on competitive products in the marketplace. The Manager of Marketing and Brand Building serves as the point-person for developing, implementing, and executing marketing initiatives and activities. These initiatives and activities include campaigns (print, web, social media, broadcast, road shows, etc.), events, corporate responsibility programs, and sponsorships.

Key Responsibility Areas

  • Analyze how our brand is positioned in the market and crystallize targeted consumer insights.
  • Design strategies that align with the company's vision, mission, and goals.
  • Translate brand strategies into brand plans, brand positioning, and go-to-market strategies.
  • Lead creative development and create motivating stimuli to attract the targeted population towards our brand.
  • Budget planned activities and present for approval.
  • Ensure result-oriented efforts to gather sponsorship for various events.
  • Monitor market trends, research consumer markets, and competitors' activities to identify opportunities and key issues.
  • Coordinate with the Manager of Business Development to understand key improvement areas and responses towards brand building activities.
  • Coordinate with Centre Managers and Business Partners to understand their centre-specific branding needs and ensure implementation of suggested activities and responses towards brand building activities.
  • Oversee marketing and advertising activities across franchisees to ensure consistency with product line strategy.
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
  • Protect the organization's value by keeping information confidential.
  • Work efficiently and effectively on any assignment assigned from upper management.
Job Specification

Candidate should be proficient in MS Office.

Candidate should have good communication skills.

About Us

IT Vocational Education provider with 19 centers in Pakistan and 10 in Karachi, with 2600 worldwide. Our vision & mission is to empower Pakistan through technology. I.T., when rightly employed, leads to productivity improvements & prosperity at the individual and organizational levels.

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