B2B Email Marketer

6 days ago

Karachi, Sindh, Pakistan Utf Labs Full time

We're seeking a seasoned B2B Email marketer with technical expertise to drive lead generation and campaign execution. The ideal candidate will have hands-on experience with:

  • Setting up technical DNS records
  • Working with Active Campaign and Instantly
  • Lead generation and persona creation in Apollo
  • List cleanup and targeting for specific audiences
Responsibilities:
  • Develop and execute multi-channel B2B marketing campaigns
  • Manage and optimize technical aspects of marketing automation platforms
  • Create and refine target personas for key audiences
  • Analyze campaign performance and adjust strategies accordingly
Requirements:
  • 3+ years of B2B marketing experience.
  • Technical expertise in DNS records, marketing automation, and CRM systems
  • Proven track record of successful lead generation and campaign execution
  • Strong understanding of persona-based marketing and targeting
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