
Meta Ads Campaign Manager
7 days ago
We are seeking a highly skilled Meta Ads Specialist to join our team in managing and optimizing paid advertising campaigns on Facebook and Instagram.
Meta Ads Campaign ManagerJob Overview
This role focuses on designing, launching, and managing paid advertising campaigns exclusively on Meta platforms to drive conversions, engagement, and brand visibility aligned with company goals.
Key Responsibilities
- Design and manage paid advertising campaigns on Facebook and Instagram to achieve desired outcomes.
- Develop strategies to drive conversions, engagement, and brand visibility aligned with company objectives.
- Analyse campaign performance metrics such as CTR, CPC, CPA, and ROAS.
- Optimize ad performance through A/B testing, audience targeting, and creative adjustments.
- Collaborate with content and marketing teams to produce high-performing ad creatives and copy tailored for Meta Ads.
- Stay up-to-date with the latest Meta Ads Manager features, algorithm changes, and trends.
- Provide actionable insights and recommendations to improve campaign performance.
Requirements
- A minimum of 16 years of formal education, with a Bachelor's degree in Marketing, Business, Advertising, or a related field.
- Experience in managing Meta Ads campaigns with a strong portfolio of results (Facebook & Instagram).
- Proficiency in Meta Ads Manager and tools.
- Expertise in audience segmentation, retargeting, and conversion optimization.
- Strong analytical skills and experience with reporting tools like Google Analytics or equivalent.
- Understanding of Meta's advertising policies and compliance standards.
What We Offer
A competitive salary commensurate with experience.
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