
Distribution and Sales Specialist
4 days ago
As a Sales Associate at Colgate-Palmolive, you will be responsible for executing critical duties that drive sales and distribution objectives.
Responsibilities:
Trade Enablement:
- Market Growth Initiatives: Develop and implement plans to increase market presence and drive sales.
- Wholesaler Collaboration: Foster strong relationships with specialty wholesalers to optimize their usage and drive sales.
- Store Performance Improvement: Classify stores in route lists according to accurate RE and advise SSMs to reduce non-purchasers.
In-Store Success Strategies:
Prioritize accounts for maximum impact through visibilities, ensuring top 2 outlets in every route are covered.
Competitive Insights:
Secure insights from competitive information available in the public domain regarding new products, activities, schemes, and other developments.
Data Analysis and Reporting:
- Analyze data to drive overall business performance.
- Set objectives for market visits and review sales associate and PSR performance against plan.
Learning and Development Opportunities:
- Develop sales associates through required training modes (e.g., new products, toothbrush assortment, focus on medical stores).
- Mentor and empower sales associates to perform well by ensuring CP benefits are availed by SSMs.
- Acknowledge issues faced by sales associates and provide support to resolve them.
Meetings and Reporting:
Conduct effective monthly and weekly sales associate meetings and compile reports as per requirements communicated by AM.
Relationship Building:
- Foster trust and understanding with stockiest and trade partners, especially key wholesalers, to drive business growth.
- Share success stories and communicate programs to build off-takes.
Requirements:
Minimum 2 years of work experience in FMCG companies and a Post Graduate degree in Business Administration is preferred.
Diversity, Equity & Inclusion:
Colgate is an equal opportunity employer committed to diversity, equity, and inclusion, fostering an environment where everyone feels they belong.
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