LinkedIn Lead Generation Strategist

8 hours ago

Lahore, Punjab, Pakistan beBeeMarketing Full time 8,000,000 - 12,000,000

About Us

We are a leading IT company in Pakistan, delivering world-class digital solutions to businesses worldwide. Our mission is to scale our growth further by leveraging LinkedIn for generating high-quality B2B leads.

Job Description:

  • As a LinkedIn B2B Paid Ads Specialist, you will be responsible for building and executing strategies to identify, attract, and engage potential clients through LinkedIn.
Key Responsibilities:
  • Lead Generation Strategy:
  • Develop and implement LinkedIn-based lead generation paid campaigns tailored to B2B IT markets.
  • Identify and engage key stakeholders such as CTOs, CIOs, and other decision-makers.
  • Targeted Outreach:
  • Use advanced LinkedIn tools (e.g., Sales Navigator) to research, target, and connect with potential clients.
  • Send personalized and professional connection requests and follow-up messages to nurture leads.
  • Content Utilization:
  • Collaborate with the marketing team to share valuable content (blogs, whitepapers, case studies) that engages prospects.
  • Leverage LinkedIn ads, InMails, and organic posts to boost lead engagement.
  • Performance Optimization:
  • Monitor the effectiveness of lead-generation campaigns and suggest improvements.
  • Analyze key metrics (response rate, connection rate, lead quality) to optimize outreach.
  • Market Research:
  • Stay informed about industry trends, competitor activities, and LinkedIn algorithm updates.
Required Skills and Qualifications:
  • Must have 2-3 years proven experience in running B2B LinkedIn ads for lead generation for IT or B2B industries.
  • Proficiency with LinkedIn tools (Sales Navigator, Campaign Manager, etc.) with proven numbers to generate warm leads from different geographies.
  • Analytical mindset with the ability to interpret campaign data and metrics.
Benefits:
  • Work with a team of innovators at a leading IT company.
  • Opportunity to connect with top-tier global clients and decision-makers.
  • Competitive salary and performance-driven incentives.
  • Room for professional growth and continuous learning.

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