
Lead Generation Specialist
16 hours ago
Job Description:
We are seeking a detail-oriented and results-driven professional to join our team as a Lead Generation Specialist. The ideal candidate will be responsible for generating high-quality leads through personalized cold email campaigns, leveraging B2B data sources, and optimizing outreach strategies.
Key Responsibilities:- Lead Generation: Source and qualify B2B leads using platforms like LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and other data sources.
- Cold Email Outreach: Create, manage, and optimize personalized cold email campaigns to generate qualified leads.
- CRM Management: Maintain and organize lead data in Salesforce, HubSpot, or similar CRM tools.
- Data Accuracy: Ensure all collected data is accurate, relevant, and up-to-date for effective targeting.
- Reporting: Track outreach performance metrics (open rates, response rates, conversions) and prepare regular reports for the team.
- Strategy Optimization: Analyze campaign results to improve email templates, targeting strategies, and lead generation processes.
- Collaboration: Work closely with sales and marketing teams to align outreach efforts with business goals.
- Experience: 1+ years of experience in cold email outreach, lead generation, or a similar role.
- Technical Skills: Familiarity with Salesforce, HubSpot, and other lead generation tools and CRMs.
- B2B Expertise: Strong understanding of B2B lead generation strategies and tools like LinkedIn Sales Navigator, Apollo.io, etc.
- Communication: Excellent written communication skills for crafting engaging cold emails.
- Data-Driven: Analytical mindset with the ability to interpret campaign metrics and optimize strategies.
- Organization: Strong organizational and time management skills.
- Education: Bachelor's degree in Marketing, Business Administration, or a related field (preferred).
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