
Business Development Associate
4 days ago
The ideal candidate will be responsible for ensuring the effective distribution of our products in a given zone, as well as implementing customer development strategies to achieve sales and distribution objectives.
Distribution Management:
• Identify new markets and accounts, and bring them under direct coverage on a regular basis.
• Ensure the addition of specialty wholesalers.
• Classify stores in route lists according to accurate RE.
• Reduce the number of non-purchasers through SSM efforts.
• Optimize activation usage to drive sales.
In-store management:
• Prioritize accounts for maximum impact through visibilities, ensuring coverage of top 2 outlets in every route.
Market Updates:
• Secure and draw insights from public domain information regarding new products, activities, schemes, and any other developments.
Data-driven working and communication:
• Use data to drive overall business performance.
• Set objectives for market visits.
• Review sales associates and PSR performance against plan.
• Review stockiest performance against plan.
Developing and training:
• Train and develop sales associates through required modes of training.
• Mentor and empower sales associates to perform well by ensuring that CP benefits are availed by SSMs.
• Acknowledge issues faced by sales associates in the field and provide support to resolve them.
Meetings:
• Conduct effective monthly and weekly sales associates meetings.
Reporting:
• Compile reports and information as per requirements communicated by AM.
Relationship Building:
• Maintain trust and understanding in working with stockists and trade in general, especially partner with key wholesalers to drive business.
• Share success stories and communicate programs to build off-takes.
• Mutually work towards category growth.
• Resolve issues etc.
A strong background in FMCG companies is essential for this role, along with postgraduate qualifications in Business Administration. The successful candidate will also have excellent relationship-building skills and the ability to work effectively in a team environment.
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