Strategic Marketing Leader

4 days ago

Lahore, Punjab, Pakistan beBeeMarketing Full time

Marketing professionals are invited to apply for the Marketing Manager role at our organization.

Learn more and continue with your application.

About the Role

This position is responsible for setting overall marketing objectives, strategies, and plans for the business, focusing on their flawless execution and direct responsibilities towards brand building, brand health monitoring, performance evaluation, and brand delivery.

Key Responsibilities
  • Develop and execute marketing strategies and plans (4Ps) to achieve short-term and long-term brand objectives (Revenue, NOPBT, Market Share, Consumer & Retail KPIs).
  • Monitor, review, and report on all marketing activities, share recommendations on marketing support impact on brand performance, and manage the productivity of marketing plans and projects.
  • Align and collaborate with relevant functional heads/teams to ensure prompt, flawless execution of marketing plans and strategies.

Ensure close collaboration of Marketing with R&D, Trade Marketing, Sales, and Supply Chain teams in planning and execution of in-market activities for flawless execution.

  • Work with Head of Sales and Revenue Manager on development of volume/revenue plans based on brands/initiatives, regions, and outlets.
  • Support the Marketing Head in finalizing the annual operating plan (AOP) and lead strategic discussions on brand plans for the AOP.
  • Support the Marketing Head in achieving objectives aimed at driving efficiency in the overall marketing function.
  • Lead preparation and monitoring of the Brand budget and ensure spend on marketing initiatives/activities accordingly.
  • Recommend and adapt marketing best practices from global initiatives.
  • Supervise brand communication development, media planning, and research activities across all brands in liaison with creative, media, and insight & research teams.
  • Develop capabilities of Brand Planning, Creative, Media Buying & Research agencies to support brand plans and ensure their best-in-class execution.
  • Oversee consumer and customer insights agenda for Brands to better understand the macro, category, consumer, competitive, and retail landscape.

Evaluate recommendations of Business Development & Insights Manager and collaborate with him/her for syndicated and customized consumer/retail research projects aimed at better market understanding and robust product development of the portfolio.

  • Ensure compliance in the execution and implementation of all processes.
Requirements

MBA (preferably with a Marketing major)

9-12 Years of experience

Seniority Level
  • Mid-Senior level
Employment Type
  • Full-time
Job Function
  • Marketing
  • Industries: Manufacturing and Food & Beverage Services

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