Strategic Marketing Leader

5 days ago

Lahore, Punjab, Pakistan beBeeMarketing Full time
Job Description

The primary objective of this role is to spearhead marketing strategies, setting overall objectives and ensuring their flawless execution. Direct responsibilities include brand building, monitoring brand health, and performance evaluation.

Responsibilities:

  • Develop & execute marketing strategies & plans (4Ps) to achieve short-term & long-term brand objectives (Revenue, NOPBT, Market Share, Consumer & Retail KPI's)
  • Monitor, review, and report on all marketing activities, share recommendations on marketing support impact on Brand Performance, and manage the productivity of marketing plans & projects
  • Align and collaborate with relevant functional Heads/Teams to ensure prompt flawless execution of marketing plans & strategies
  • Work with Sales and Revenue Manager on development of volume/revenue plans based on brands/initiatives, regions & outlets etc.
  • Support in finalizing the annual operating plan (AOP). Lead strategic discussions on brand plans for the AOP
  • Support in achieving objectives aimed at driving efficiency in the overall marketing function
  • Lead preparation & monitoring Brand budget and ensure spend on marketing initiatives/activities accordingly
  • Recommend & adapt marketing best practices from PI Global & BU Regional initiatives
  • Supervise brand communication development, media planning, and research activities across all NPC brands in liaison with creative, media, and insight & research teams
  • Develop capabilities of Brand Planning, Creative, Media Buying & Research agencies to support NPC brand plans and ensure their best-in-class execution
  • Oversee consumer and customer insights agenda for NPC Brands to better understand the macro, category, and consumer, competitive, and retail landscape
  • Evaluate recommendations of Business Development & Insights Manager and collaborate with him/her for syndicated and customized consumer/retail research projects aimed at better market understanding and robust product development journey of the NPC portfolio
  • Ensure GCS Compliance in the execution and implementation of all processes

Qualifications

  • MBA (preferable Marketing majors)
  • 9-12 Years of experience

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